Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
B2B sales and marketing teams have made a big deal out of content marketing over the past six years.  93% of B2B brands use content marketing, and as a result, content marketing job listings have skyrocketed 350% since 2011. What was once a buzzword has now turned into an essential marketing...
August 29, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager,
Sales enablement managers are responsible for improving sales onboarding, training, coaching, content management and engagement analytics. With such a wide array of responsibilities, prioritizing initiatives is essential to getting things done. I recently spoke with Tamara Schenk, research...
August 25, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
If you’ve never coached your sales reps, you’re hopefully aware there’s a problem. Whether it’s missed quotas, inconsistent messaging or lack of readiness, there is a multitude of issues that can be improved with coaching, but implementing a new process can be daunting. People inherently don’t...
August 24, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re part of a sales and marketing organization, you likely know these three things to be true: B2B salespeople rely on great content to support their conversations in the marketplace. Despite this, 70% of marketing content actually goes unused by salespeople. As a result, B2B marketing...
August 22, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager,
Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or charter. Sales enablement roles are responsible for a variety of initiatives, including improving...
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