Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

February 13, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Sales enablement as a function has become far more prevalent over the last few years. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013. With so many more companies now appointing dedicated professionals to oversee...
January 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Sales & Marketing Management on January 12, 2018. Many companies have their annual sales kickoff (SKO) meetings approaching. A good kickoff successfully blends motivational elements, education, team building and fun – setting the tone and momentum for the...
January 23, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next. But if you have a plan in place for each occasion -- whether it’s onboarding new sales reps, going through a merger or acquisition or dealing with breaking news – reps will always be ready,...
January 16, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
It’s sales kickoff (SKO) meeting season – and you’re likely headed to your company’s annual event in the coming weeks. Whether it’s a hit, a miss or something in between often depends on how well-planned and strategic the event is. We were curious how companies are doing with their SKOs, so we...
January 10, 2018
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“The biggest mistake I see organizations make when it comes to managing objections is that they lump objections into one big category. And they handle objections as obstacles,” Brainshark’s Chief Readiness Officer, Jim Ninivaggi, says. First, it’s critical that all reps have the same mindset...
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