New sales enablement leaders are likely to encounter executives and other company decision-makers who fail to grasp its purpose – or its benefits.
Today we’re excited to announce the launch of Machine Analysis, our new, artificial intelligence (AI)-powered engine for sales coaching and readiness.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
Shortening ramp-up time is the top priority of many B2B sales enablement programs. But for more than 60% of companies, sales onboarding success falls short of management’s expectations.
Learning how others practice sales enablement can help you form a rough outline of your own successful strategy.
SiriusDecisions Summit 2018 is in full swing, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing.
With sales, it’s not whether reps have completed the course that really matters. It’s whether they can demonstrate proficiency and readiness to engage buyers.
Regardless of the quality or accessibility of your content, its effectiveness wholly depends on whether your business value can be clearly presented. This is especially true when it comes to sales...
Unless you happen to be a seasoned news anchor, actor or YouTube personality, chances are you don’t love the idea of someone grading your work on camera.
B2B sales managers need to examine measurements they can directly influence before focusing on sales pipeline and other areas they only indirectly affect.
The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities.
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams.