A new product launch is a pivotal event for companies – but it’s also a true test of the readiness of your sales team.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Salespeople need to know a lot in order to succeed. But above all, they need the right skills in order to connect with buyers.
Brainshark remembers Jim Ninivaggi, a beloved colleague, mentor and friend to everyone at our company, in the wake of his unexpected passing.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
The sales enablement leaders who highlight their results and accomplishments are the ones who really stand out.
Becoming a world-class manager is all about learning how to effectively deal with everyone, from new hires to tenured team members.
Finding the right sales talent isn’t easy – but even when you hire the perfect candidate, keeping them for the long-term can be a whole different challenge
Running a sales enablement function by yourself can be pretty daunting. But Tactile Medical's Lisa Mauri Thomas has been there and done that.
It’s one thing to know that pharma reps have completed required training courses. It’s another to know, with confidence, that each rep is ready to do the job effectively.
Establishing a culture of "perfect practice" can get to the heart of what helps reps deliver value to buyers and close more deals: sales readiness.
To run a successful B2B sales enablement program, leaders need technology that allows their efforts to be more effective and scalable.