Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 23, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
How can seasoned sales reps use their experience to hone more distinct messages while keeping the conversation fresh? After all – the same old statistic, slide and conversation can feel old after a while. Although it might be true, sometimes it needs a fresh angle to make it more engaging. Dr....
January 20, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
With new generations, technologies and philosophies, the business landscape is always changing. For sales organizations, new or reinvented approaches and methodologies come along all the time. Millennials are starting to dominate the sales workforce, bringing their own perspectives to the table....
January 18, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
We hear a lot about the need for sales and marketing alignment. While you won’t hear me disagreeing that this is important, there’s another alignment and partnership opportunity that gets a lot less airplay yet has equal potential to drive sales results: the alignment and partnership between...
January 16, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
If sales training isn’t a mission-critical initiative at your company, this story may persuade you to reconsider. WIRED headline: Car Dealers Are Dangerously Uneducated About New Safety Features The headline would be more accurate if it read “Untrained Car Dealers Put Customers in Danger.” If...
January 12, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
As 2016 drew to a close, sales organizations assessed what worked – and where improvement will be needed – to drive even better results in 2017. With one in five companies offering their sales managers no training at all (CSO Insights), there’s ample room for improvement in sales manager...
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