Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 16, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
If sales training isn’t a mission-critical initiative at your company, this story may persuade you to reconsider. WIRED headline: Car Dealers Are Dangerously Uneducated About New Safety Features The headline would be more accurate if it read “Untrained Car Dealers Put Customers in Danger.” If...
January 12, 2017
Mike Kunkle | @mike_kunkle | Brainshark Sales Readiness Consultant, Brainshark
As 2016 drew to a close, sales organizations assessed what worked – and where improvement will be needed – to drive even better results in 2017. With one in five companies offering their sales managers no training at all (CSO Insights), there’s ample room for improvement in sales manager...
January 10, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Several sales and marketing experts discuss the intersection of sales efficiency and effectiveness. As we focus on having more...
January 09, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Whether you’re managing a direct sales team, or channel sellers, the key to igniting better conversations with buyers is very similar. Begin by asking yourself this question: Do my sales reps understand their buyers’ purchasing journey? It might sound simple, but this is a key to making sure...
January 06, 2017
Andy Paul | @ZeroTimeSelling | Author, Zero-Time Selling
Too often front-line sales managers (and a lot of senior managers) try to “manage” sales professionals to improved performance or out of dry spells, instead of coaching them. They mistakenly believe that all sales performance problems are solvable by focusing on the mechanics, process and...
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