Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Lead conversion rate measures the percentage of your leads that end up converting to opportunities.
Lead conversion rate measures the percentage of your leads that end up converting to opportunities.
Opportunity push rate measures the percentage of your opportunities that are set to close in a period that end up pushing out to the next period.
Opportunity push rate measures the percentage of your opportunities that are set to close in a period that end up pushing out to the next period.
Sales activity per opportunity measures the average number of activities a sales rep needs to make in order to open one opportunity or deal.
Sales activity per opportunity measures the average number of activities a sales rep needs to make in order to open one opportunity or deal.
Learn how to measure sales velocity per opportunity using this easy formula.
Sales velocity measures the expected output you would get from a sales rep or team in a given period of time. 
Bob Kelly, chairman of the Sales Management Association, breaks down several key trends around sales enablement and effectiveness.
You might only get one chance a year to gather your entire sales force, so it’s important that you plan a sales kickoff they won't forget.
sales transformation, business transformation
“Transformation” is one of the most overused words in business, and its popularity has left us with definitions that don’t always align with each other.
Sales development groups all face similar problems when it comes to recruiting new talent: candidates have countless choices, and demand for talent is higher than ever.
Hubspot’s annual Inbound conference featured insights on cutting-edge sales, marketing, sales enablement and digital strategies. Here are the 10 best sales tweets from the event.
Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC, creating frustrations for both marketers and sellers.
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.