April 25, 2017
Rachel Merkin | Event Marketing Manager, Brainshark
Spring tradeshow season is upon us, and you’re probably gearing up for the back half of 2017. Whether you’re looking to adjust your sales readiness strategy or aiming to drive adoption of a new technology or strategy, a spring tradeshow is a great place to help get fresh ideas flowing. And you’...
April 21, 2017
Starting a position at a new company can be exciting and daunting at the same time. For sales enablement leaders, there are high expectations when entering a new organization – it’s not a ‘keep the lights on’ type of position. Sometimes you’re inheriting legacy processes that need refreshing,...
April 19, 2017
Sales enablement professionals are laser-focused on sales training, onboarding, coaching, buyer engagement and more—but the common thread between these components is often strong, engaging content. It’s the basis on which those critical activities are built. While listening to National Public...
April 18, 2017
Gerry Praysman | Director, Account Development, Brainshark
The first job I ever had was cutting and installing glass for a construction company just outside of Boston. Early in my endeavors, the owner of the company gave me a career-shaping tip: “Measure twice; cut once.” It’s not particularly controversial to suggest having a decent sense of what you’...
April 10, 2017
Lauren Shepherd | Content Marketing Manager, Brainshark
How would you rate your company’s sales onboarding program? If you think there are a lot of improvements to be made, you’re not alone. The Sales Management Association reports that following onboarding, approximately one-third of sales reps still lack proficiency in up to a dozen key selling...
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