Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 30, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
According to research from CSO Insights, only 56% of sales representatives today meet or exceed quota. Meanwhile, in 61% of companies, reps take seven months or more to ramp up to full productivity. Even then, they spend only about one-third of their time actually selling. These factors conspire...
January 27, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
The task of finding the right sales enablement technology in today’s market can be daunting. There are countless features, functionalities and integrations to consider. The best thing you can do before jumping into the technology evaluation process is to focus on the goals you want to achieve and...
January 25, 2017
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
Prior to joining Brainshark, I had the good fortune to launch and run the sales enablement practice at research/advisory firm SiriusDecisions. Unlike other functions (such as marketing and finance) that have been around for decades, the sales enablement function is relatively new and still...
January 23, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
How can seasoned sales reps use their experience to hone more distinct messages while keeping the conversation fresh? After all – the same old statistic, slide and conversation can feel old after a while. Although it might be true, sometimes it needs a fresh angle to make it more engaging. Dr....
January 20, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
With new generations, technologies and philosophies, the business landscape is always changing. For sales organizations, new or reinvented approaches and methodologies come along all the time. Millennials are starting to dominate the sales workforce, bringing their own perspectives to the table....
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