Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 04, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Do your sales and marketing teams use Salesforce? How about Kapost? What about Box, Dropbox, Sharepoint, Google Drive, OneDrive, MS Dynamics, Marketo, Eloqua, Workday, Peoplesoft, Ultipro, Birst, Tableau, Hubspot, Oracle, SAP, Saba, or Jive? It’s likely your organization uses one or more of...
September 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
32% of organizations say over the next 12 months, sales enablement will be their top marketing priority. This is a big deal, folks. To put into perspective how eagerly sales and marketing teams are adopting sales enablement, consider that this term wasn’t even listed as a top marketing priority...
September 29, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Sales organizations know that content serves different purposes when used throughout the various stages of buyer and customer relationships. But one thing remains true despite the prospect’s level of interest: content can have a make-or-break impact. It can be the difference between new business...
September 28, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales managers wear a lot of hats – but their main responsibility is to build the strongest teams possible and maximize short and long-term performance. With this in mind, here are some alarming statistics showing this is much easier said than done: The average sales rep’s tenure is less than 2...
September 22, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
It’s hard to remember when social media wasn’t a mainstream sales and marketing tactic. Looking back, our earliest mentions of the term “social selling” on the Brainshark blog are from 2011. “More and more people these days buy something based a personal recommendation and not on typical...
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