Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 10, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Several sales and marketing experts discuss the intersection of sales efficiency and effectiveness. As we focus on having more...
January 09, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Whether you’re managing a direct sales team, or channel sellers, the key to igniting better conversations with buyers is very similar. Begin by asking yourself this question: Do my sales reps understand their buyers’ purchasing journey? It might sound simple, but this is a key to making sure...
January 06, 2017
Andy Paul | @ZeroTimeSelling | Author, Zero-Time Selling
Too often front-line sales managers (and a lot of senior managers) try to “manage” sales professionals to improved performance or out of dry spells, instead of coaching them. They mistakenly believe that all sales performance problems are solvable by focusing on the mechanics, process and...
January 05, 2017
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re entering a new market in 2017, you’ve got a lot to think about. On top of assessing new competitors, new vernaculars, new cultures and new decision-making processes (to name a few) – you need your sales team to be ready to have meaningful interactions with a brand new audience. Sales...
January 04, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
I don’t believe in “silver bullets” in sales, but the ability to create value when selling is as close as we may come to a silver bullet for our profession. Mack Hanan first published his landmark work, Consultative Selling, in 1970. While this is greatly oversimplified, the essence of Mack's...
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