Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 16, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individual contributors. As such, there has been huge growth in content investments which is, in turn, paired with high expectations for content’s efficiency and impact....
November 12, 2015
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
Sales productivity is a problem – but some organizations are better at addressing it than others. Recently, Brainshark partnered with Forbes Insights for an in-depth study to learn more about how leading companies drive sales productivity. In other words, if sales productivity is a game, what...
November 05, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Yesterday, Andy Paul, sales acceleration expert and author of Zero Time Selling, released an exclusive interview with Brainshark CEO Joe Gustafson as a part of Accelerate!, his growth strategy podcast series. Beyond sharing his path to Brainshark and answering some rapid fire sales questions,...
November 02, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Continuous learning – or training that takes place beyond initial onboarding or annual sessions – is an important part of a sales rep’s development and preparation. In practice, though, it’s a struggle for many organizations. During a Sales Readiness panel hosted the week of Dreamforce, sales...
October 26, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sales reps aren’t always as prepared as they think they are… Check out the short video below to see what I mean, then visit our Brainshark Sales Readiness page to learn more. Looking to drive sales productivity at your organization? Learn more about how Brainshark can help.
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