Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact of their programs. Sales organizations aren’t lacking data. In fact, the total amount can be overwhelming for sales leaders. Traditional metrics such as course completion, quota attainment and revenue earned, while all important, don’t seem to tell the whole story.
Enterprises often wonder whether formal or informal learning, or some blend of the two, is right for their team. Before making this decision, it is important to understand the difference.
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You can reduce sales training costs, accelerate rep performance, and improve results across the board with the right approach.
The sales profession looks much different today than it did 20 years ago. Has your sales training changed with the times?
Sales training can feel more like trial-by-fire than a helpful introduction to a new company – and that won’t cut it for today’s busy reps.
Helping busy sellers stay on top of the product and company information is hard enough. But it gets even tougher if your sales training content puts them to sleep.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
By taking the right approach, the solo sales enablement professional can ensure reps are prepared to maximize every buyer interaction – even with fewer resources.
A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.
Just because a company is your channel partner doesn’t mean their sales reps are truly ready to champion your solutions.