As more organizations establish sales enablement functions, there’s a rising need for talented practitioners to lead them.
Helping busy sellers stay on top of the product and company information is hard enough. But it gets even tougher if your sales training content puts them to sleep.
As new research is published on the sales profession, we’re faced with new data about what it takes for today’s reps to succeed.
Most sales enablement leaders haven’t been practitioners for very long. Kara Underwood is a big exception.
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association.
Running a sales enablement function by yourself can be pretty daunting. But Tactile Medical's Lisa Mauri Thomas has been there and done that.
Establishing a culture of "perfect practice" can get to the heart of what helps reps deliver value to buyers and close more deals: sales readiness.
Selling is hard enough, but without the right people in place, ensuring your sales organization hits its numbers and increases company revenue becomes even more difficult.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
The sales profession looks much different today than it did 20 years ago. Has your sales training changed with the times?
By taking the right approach, the solo sales enablement professional can ensure reps are prepared to maximize every buyer interaction – even with fewer resources.
Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.