Just because a company is your channel partner doesn’t mean their sales reps are truly ready to champion your solutions.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
It’s critical that salespeople make the most of every single buyer interaction they have, says Brainshark Chief Readiness Officer Jim Ninivaggi.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
The popularity of peer learning in sales should come as no real surprise. But have you considered how technology can support your overall learning strategy?
As sales enablement leaders face the challenge of keeping reps engaged with learning and training, how can they better reach and teach their salespeople?
It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”
The damage under-trained reps can do to customer relationships and business reputations is great, but the high sales turnover and missed revenue opportunities created by poor onboarding are equally...
Sales enablement professionals care a great deal about providing salespeople with great training, coaching and content – and with the tools needed to do their jobs effectively.
Sales enablement leaders are learning more about how to succeed in their roles with each passing year, but new data shows they still have room for improvement.
Sales enablement functions typically focus on increasing rep knowledge retention. But there's a learning better model for sellers, writes Jim Ninivaggi.