To succeed today, it’s crucial that sales enablement leaders consider the readiness of their organizations from all angles - such as responding to unexpected news.
Sales blunders can be avoided with the right training, coaching and preparation; the key is often identifying them in the first place.
Sales enablement leaders and sales managers might not be the ones closing new business, but they’re obliged to support their sellers however possible.
This year’s Sales Enablement Society Annual Conference wrapped up this week. What did attendees take away from the event?
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.
What internship tips does one walk away with after spending a summer in sales? Brainshark intern Anna Meusel shares her take.
Sales organizations that motivate their reps effectively during the summer months reap big rewards in the fall, when hard work will have set up a strong finish.
Brainshark account development team lead Johnny Ocean outlines tips and strategies that have helped him become a successful SDR player-coach.
AI is helping organizations establish a much higher level of sales readiness, which means reps are closing more and bigger deals.
Even with sales enablement programs on the rise, many organizations still fail to teach sales managers the skills needed to effectively lead and coach reps.
Sales organizations are becoming a significant adopter of AI. Gartner reports that by 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes.