With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams.
Learn about the concept and importance of sales readiness and three ways to improve it across your sales team.
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies?
As companies continue to establish their sales enablement functions and initiatives, these 6 areas will be critical.
Savvy sales managers know that a more productive approach is to acknowledge that millennials often do have a different set of values and behaviors compared to prior generations.
With so many more companies now appointing dedicated professionals to oversee their (still relatively new) strategies, the question is – where do these sales enablement leaders come from?
Use these 6 tips to create a sales kickoff event that will be a hit, not a miss.
As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next.
Our survey of sales professionals showed that most sales kickoffs are missing the mark; 74% said their SKO doesn’t merit an “A” grade.
Social selling has certainly grown in popularity and in many ways, what social selling can do for you is misunderstood.
Many sellers are expected to complete at least a few days of product or process-based training, but are left in the dark when it comes to essential selling skills and habits.