Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 13, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As today’s buyers demand more from manufacturing companies – and become more selective about which firms they work with – it’s sales teams that are increasingly feeling the heat. Manufacturing sales reps face a host of challenges every day, including: Expanding product portfolios Increased...
December 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement. It’s why Roderick Jefferson, CEO of sales enablement consultancy Roderick Jefferson & Associates, compares the profession to a tire hub, with different spokes connecting it to...
December 03, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Oct. 31, 2018. You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth – and what I think is beautiful and what you find beautiful may differ wildly! The same...
November 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
You already know that salespeople need excellent internal and customer-facing content to succeed. But how, exactly, are organizations producing all of this critical content? New research from CSO Insights finds that several business functions have a hand in creating sales content, including:...
November 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When the Q4 crunch bears down and your salespeople need to close deals, who do you think they’re turning to for guidance? More often than not, it’s their peers who serve as go-to sources of sales advice. In fact, ATD found that 91% of sales reps believe peer learning helps them succeed....
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