Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 21, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
By now, most companies know sales enablement is a big deal: 32% of organizations say over the next 12 months, sales enablement will be their top priority. But as you plot out your sales enablement strategy, ask yourself: what about doing about your channel partners and distributors? Are...
October 18, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
It’s Q4 and most of your “fully productive” sales reps haven’t made quota yet this year. As a sales leader, you’re under fire for missing your financial goals, and as you scramble to end the year strong, you don’t have the time to reflect on where things have gone wrong. Sound familiar? Most...
October 17, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement technology is designed to improve sales productivity. There are two avenues for driving better productivity - efficiency and effectiveness. Efficiency: Maximum productivity with minimum wasted effort Effectiveness: Degree to which something is successful in producing a desired...
October 13, 2016
Mike Kunkle | @mike_kunkle | Sr. Director of Sales Enablement, Brainshark
Call it what you will… insight selling, changing the sales conversation, selling with insights, challenging, influencing through thought leadership, provocative selling… it started to gain traction a few years ago and it’s all the rage, isn’t it? Insight-based selling is a hot topic, but it’s...
October 12, 2016
Kellie Regan | Product Marketing Manager, Brainshark
Whether you already have an established coaching program in place, or don’t know where to start, there is little doubt about the impact coaching has on sales productivity. In fact, Ventana Research found that “training and coaching led to an increase of 88% in productivity, versus 23% from...
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