Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 28, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Achieving success in sales – or any other field – goes beyond just one factor. You need leadership with a vision, a product that addresses essential needs, and a dynamite strategy for bringing it to market for starters. But in order to make any of those things a reality, you also need talent....
January 25, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Dec. 26, 2018. At the majority of organizations, the term “sales enablement” refers to equipping sales reps with the knowledge, skills, tools and content for success. For many of these companies, though, enablement stops with the reps — and often,...
January 21, 2019
Jim Ninivaggi and Alec Shirkey | Chief Readiness Officer and Content Marketing Manager, Brainshark
Whether it’s searching for home improvement tips or learning the best way to sell a new product, technology has completely changed the way people learn new skills today. We expect to find the information we need instantly, regardless of where we are, what time it is or how we go about our days. (...
January 17, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When you look at the benefits of selling through channel partners, it’s no wonder that almost 2/3 of companies embrace an indirect sales model, according to CSO Insights. Partners can provide access to a broader customer base, fast-track business expansion and reduce overhead while vendors can...
January 10, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
After experiencing a period of rapid growth, sales enablement is beginning to mature as a practice, CSO Insights found in a survey of more than 500 sales organizations. The function more than doubled in size from 2015-2017, with 132% more companies claiming a dedicated sales enablement role or...
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