Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How aligned are sales and marketing teams when it comes to sales content? Survey says: not very. Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC. In other words, only 1 in 5 marketing assets serve any real purpose in some cases. So marketers...
September 05, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
“Do relationships matter in sales?” When Keenan, CEO of A Sales Guy, asked this question to a room of #INBOUND18 attendees, most people raised their hands to indicate a yes. But Keenan begged to differ. He said sometimes people buy from people they like, but more often, people buy because a...
August 30, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
The latest issue of Brainshark’s Sales Enablement Magazine is out! Our biannual publication about sales enablement and readiness, technology, leadership and trends is back with a cover story about our customer, Turbonomic. The Boston-based company provides workload automation for the hybrid cloud...
August 29, 2018
Rachel Welt | Senior Marketing Programs Manager, Brainshark
With 2018 winding down quickly, it’s already time for sales enablement leaders to begin thinking about next year. One popular way to kickstart that planning process: refreshing yourself on the latest sales enablement industry research, trends and best practices at fall conferences. The...
August 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
With the rise of sales enablement, more companies are wisely trying to improve their sales training, onboarding and coaching strategies. Yet many overlook one of the simplest, most powerful tools available today: video coaching. Leading research firms have found that video is not only a...
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