Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 19, 2019
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Whether your company releases a new product or feature every week, month or year, there’s no doubt that a new product launch is a pivotal event for the entire organization.   However, the reality is that product launches are also a true test of the readiness of your sales team. Even if your new...
April 15, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Formalized sales enablement functions are relatively new, and most of today’s practitioners haven’t held the role for very long. Kara Underwood is a big exception. Since 1998, Underwood has held sales training and enablement roles at several major software vendors, including Adobe Systems,...
April 10, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To hit their numbers, salespeople need to know a lot, from product and market expertise to messaging and value propositions. That means they need to develop the right sales skills to have meaningful conversations with every buyer. That’s also where a sales readiness strategy comes into play....
April 08, 2019
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Dress Like Jim Ninivaggi Day. It was an idea that came up nearly a year earlier. At Brainshark, on the third Thursday of each month, we have an all-company gathering. The departments take turns hosting the get-together, and there’s always a theme. This time, the idea was that we’d all dress in...
April 01, 2019
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Sixty-two percent of companies say they’re ineffective at onboarding new sales reps, according to the Sales Management Association. But if every company has to onboard new hires, why is it so hard? Poor onboarding typically happens for a few reasons: Reps take too long to ramp up Onboarding is...
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