Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

Turbonomic SD Summit
May 10, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“Let’s talk about being a badass for sales enablement,” said Liz Pulice to a room of sales and marketing professionals this week at SiriusDecisions Summit 2018. As vice president of global sales enablement for Turbonomic, she can more than back up the statement.  Turbonomic (@turbonomic), a...
May 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
SiriusDecisions Summit 2018 has come and gone, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing. While the topics certainly varied, ranging from brand-building to content strategy and customer...
Sales Technology Software
May 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
More so than ever before, businesses are relying on sales readiness software to help their reps achieve higher win rates and outsell the competition. According to a recent Forrester Research report, “Now Tech: Sales Readiness Tools,” nearly 50% of B2B firms have bought or plan to buy a sales...
By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
April 27, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on March 28, 2018. If you’re like me, you travel from time to time for business, perhaps spending a little too much time on airplanes. Imagine on your next trip, you’re walking up the jetway to board the plane, and you’re greeted by the pilot at the...
Sales Readiness
April 26, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The business world is full of buzzwords, and one of the most overused terms you’ll hear these days is a classic catch-all: content. Regardless of the quality or accessibility of your content, its effectiveness wholly depends on whether your business value can be clearly presented. In other words...
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