Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

As companies continue to establish their sales enablement functions and initiatives, these 6 areas will be critical.
Savvy sales managers know that a more productive approach is to acknowledge that millennials often do have a different set of values and behaviors compared to prior generations.
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With so many more companies now appointing dedicated professionals to oversee their (still relatively new) strategies, the question is – where do these sales enablement leaders come from?
Use these 6 tips to create a sales kickoff event that will be a hit, not a miss.
  As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next.
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Our survey of sales professionals showed that most sales kickoffs are missing the mark; 74% said their SKO doesn’t merit an “A” grade.
“The biggest mistake I see organizations make when it comes to managing sales objections is that they lump objections into one big category.
Social selling has certainly grown in popularity and in many ways, what social selling can do for you is misunderstood.
Many sellers are expected to complete at least a few days of product or process-based training, but are left in the dark when it comes to essential selling skills and habits.
With a solid continuous learning program, not only do sales reps have a reason to stay, you can make them a more effective sales rep along the way.
Having a well-planned and repeatable process helps reps go into their meetings confident by finding out a lot of the answers up front.
At the beginning of each year, your team is assigned sales targets that are bigger and better than ever – and chances are, 2018 is no different.