Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Data rules the world. A phrase you’ve surely heard 1,000 times remains just as true in 2018: We track everything from plane ticket prices to calorie consumption and even how much sleep we’re getting. The reality is no different in B2B sales, where sales managers can track which reps make the...
First Line Sales Managers Blog Post
April 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post was originally published on Forbes on March 7, 2018. The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities. This confluence of factors has imperiled various sales roles, creating...
March 28, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams. We spoke with her about the biggest changes she sees impacting B2B sales today and the best leadership tactics to overcome them...
March 22, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Forbes on February 20, 2018. In business and in our lives, change is often hard, especially when we’re not ready. Six years ago, I was brought in to consult at a Fortune 500 software company that hadn’t adequately prepared its sales team for change. Business was...
March 13, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies? That 40% most likely has some forms of sales enablement going on, even if they don’t refer to it as such. But even if sales enablement...
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