Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 28, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
The sales enablement role is so unique that there are some things only sales enablement professionals understand. While there are many parts of the job that bring sales enablement folks joy, there are also many distinctive challenges that they face in their day-to-day. Here are 15 things that...
August 24, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales reps can’t be expected to retain all the information that was thrown at them in their first few weeks on the job. This is where sales coaching can be a game changer for your organization. Sales coaching reinforces what reps learn during sales onboarding and as they continue on through sales...
August 23, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Sales enablement departments put a lot of work into creating sales onboarding, training and coaching programs for their sales teams. But they aren’t just doing that out of the goodness of their hearts – they’re doing it because it’s their job to support the sales team and make them more...
August 21, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Today, it seems like sales enablement is the buzzword at the tip of everyone’s tongue. But if you asked a sales rep what a sales enablement leader was five years ago, would they have the slightest clue? The truth is that sales enablement is still a fairly new business function. In fact, it’s so...
August 16, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales coaching reinforces the knowledge sales reps have learned in sales training and prepares them for each and every buyer interaction. According to the Association for Talent Development, organizations that make continuous investments in training and reinforcement see over 50% higher net sales...
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