Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 10, 2012
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
While there are lots of ways to promote virtual events and webinars these days, email marketing is still the method of choice for most companies. Of course, there’s more to driving registration than simply shooting out an email blast with a link. Taking the time to create engaging content around...
April 10, 2012
So what is a Post-Seminar Resource Library? Think about all of the times you’ve attended a great event and come away with valuable information that you’ve wanted to act on. I bet you wish you had something to take back from the event to help you get started other than a giant stack of whitepapers...
April 09, 2012
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
At this point, the use of QR codes for marketing purposes is nothing new. We’ve seen them in magazine ads. We’ve seen them on product packaging. We’ve even seen them on business cards. But for companies who still aren’t utilizing QR codes to bridge the gap between physical and mobile messaging,...
April 09, 2012
Customers often ask us about convening an annual User Group meeting. It is a great idea, but  rather than have everybody get on a plane and come to us, we can meet more people by going to you. Last week, the Customer Community team was in Denver, Long Beach and Phoenix. In Denver and Long Beach,...
April 06, 2012
Eric Palson, Associate Director for the Babson Incubator for Learning and Technology at Babson College shares his Brainshark success story in the 2-minute video below. Eric discusses Babson’s quick uptime as a result of Brainshark’s cloud-based solution and how it has already made its way from...
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