Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 23, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As sales enablement has grown in popularity (over 300% the past five years!), it’s only natural that the need for tools to support the function has grown with it. With training and onboarding among the most common responsibilities of enablement roles, the natural question might be, “Is there a...
October 22, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As a sales enablement leader, what’s highest on your priority list? If the latest research is any indicator, enablement professionals care a great deal about providing salespeople with great sales training, coaching and content creation – and with the tools needed to do their jobs effectively....
October 19, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As heads of a growing function, sales enablement leaders are learning more about how to succeed in their roles with each passing year. But new data shows that many organizations still have room for improvement. In CSO Insights’ latest research report, “Sales Enablement Grows Up: The 2018 Sales...
October 16, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Looking at just the past few years, formal sales enablement roles have become far more prevalent in sales organizations. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013, according to CSO Insights. Among those who have transitioned to the...
October 15, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 13, 2018. If you’ve been in sales readiness or corporate learning for any significant time, you’re no doubt familiar with the “forgetting curve.” The forgetting curve emphasizes that without immediate and ongoing reinforcement,...
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