Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 23, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Much like maintaining a healthy diet, maintaining a field-ready sales team isn’t something you can just set and forget. Sales coaching requires constant repetition, reinforcement, and time. In fact, the latter is the leading reason why sales coaching—even though it’s the number one priority for...
March 21, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales leaders broadly acknowledge that coaching is the best tactic for driving sales effectiveness, and that training on its own won’t always do the trick. So then why are so many sales managers putting coaching on the backburner? 77% blame their lack of coaching on time constraints. But sales...
March 16, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
If you want to run a marathon, you can’t expect to get great results unless you train properly. The same goes for sales readiness. In order for reps to perform at the top of their game, they must be trained and then coached to reinforce and eventually master their sales material. However, only 15...
March 13, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
You’re hiring a new salesperson and you’ve narrowed it down to two candidates: Candidate A: 20 years of sales experience and a solid record of meeting quota. Candidate B: 10 years of sales experience, broke sales records at several companies, wrote a well-regarded sales book and regularly...
March 10, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Facebook and Snapchat are two of the most popular social tools.  While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...
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