Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
With so many sellers struggling to meet quota and connect with buyers, effective sales onboarding has never been more important. That’s why we at Brainshark advocate for a 360-degree approach to training and preparing your sales reps, built around the 4 pillars of sales readiness. The first of...
August 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on July 5, 2018. Ever since companies first began hiring salespeople, the focus of onboarding has been accelerating time to full productivity. In the “good old days” of selling, that meant reps were onboarded for months before ever being allowed to call...
August 03, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Recent years have shown formal sales enablement functions quickly becoming more prevalent in sales organizations. In fact, 59.2% of companies reported having a dedicated sales enablement program or employee in 2017, according to CSO Insights – an increase of nearly 40% since 2013. Yet with new...
August 01, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When you think of your sales training approach, what first comes to mind? Do you imagine excited reps developing the skills and techniques they need to knock expectations out of the park? Or do you envision “death by PowerPoint” boot camps where the entire product marketing team powers through a...
July 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sales development reps (SDRs) have one of the most valuable jobs in the sales process – perhaps now more than ever. Even so, managing and retaining SDRs remain key challenges for countless sales organizations. The reason? Too many companies don’t invest in effective training for SDRs, knowing...
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