Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 15, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re like most B2B sales leaders, better training is at the top of your sales enablement priorities. In fact, training ranked as the top service offering within sales enablement solutions in CSO Insights’ 2016 Sales Enablement Optimization study. When it comes to how much organizations are...
September 13, 2016
Steven Rosen | @stevenarosen | Founder and CEO , Star Results
I’m often asked to help newly appointed sales managers prepare for their new roles. What I’ve learned over the last 15 years coaching these new sales managers and executives is that there is one mistake many new sales managers make that can be the difference between success and failure: Building...
September 12, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
B2B go-to-market leaders, listen up: a status quo approach to today’s market isn’t going to cut it. Tweet This Luckily, there are a number of things go-to-market leaders can do to help their selling organizations get to a competitive level for the current landscape. In the video...
September 08, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Transitioning to a sales leadership position from an individual contributor role comes with challenges. Considering 71% of sales managers are promoted from rep roles, it bears the question: How are potential sales managers selected, trained and prepared? Steven Rosen, MBA, author and founder and...
September 07, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Today, B2B buyers have more access than ever before to resources that guide their technology buying decisions. Because buyers can do extensive research before getting in touch with a company, B2B sales reps’ jobs have become even harder. Forrester Research says 81 percent of sales...
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