Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 08, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Transitioning to a sales leadership position from an individual contributor role comes with challenges. Considering 71% of sales managers are promoted from rep roles, it bears the question: How are potential sales managers selected, trained and prepared? Steven Rosen, MBA, author and founder and...
September 07, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Today, B2B buyers have more access than ever before to resources that guide their technology buying decisions. Because buyers can do extensive research before getting in touch with a company, B2B sales reps’ jobs have become even harder. Forrester Research says 81 percent of sales...
September 06, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Today, Millennials make up about one third of the workforce. By 2020, that figure will rise to 50 percent. Tweet This Millennials, those born between the early 1980s and late 90s, are different from previous generations of workforces, in that: Their average tenure at a job is two...
September 01, 2016
Rachel Merkin | Event Marketing Manager, Brainshark
The fall is a notoriously big trade show season for vendors and buyers in the tech industry, who’ve just begun budgeting for their new year’s investments. The Brainshark team will be all over the country this fall this October, so find a conference that best suits your needs and join us on the...
August 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
B2B sales and marketing teams have made a big deal out of content marketing over the past six years.  93% of B2B brands use content marketing, and as a result, content marketing job listings have skyrocketed 350% since 2011. What was once a buzzword has now turned into an essential marketing...
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