Sales Enablement Ideas Blog

November 30, 2018

Content Authoring Tools: The Workhorse of Great Sales Enablement

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

You already know that salespeople need excellent internal and customer-facing content to succeed. But how, exactly, are organizations producing all of this critical content? New research from CSO Insights finds that several business functions have a hand in creating sales content, including:...

November 28, 2018

3 Peer Learning Benefits of Video Coaching Technology

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

When the Q4 crunch bears down and your salespeople need to close deals, who do you think they’re turning to for guidance? More often than not, it’s their peers who serve as go-to sources of sales advice. In fact, ATD found that 91% of sales reps believe peer learning helps them succeed....

November 20, 2018

The 20 Best Sales Podcasts to Listen to Right Now

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

There’s no denying the massive popularity of podcasts. A whopping 44% of the U.S. population has listened to a podcast in 2018, according to Podcast Insights, with roughly 1 in 4 Americans tuning in monthly. Why all the podcast love? Convenience, along with a treasure trove of choices, has given...

November 15, 2018

Which Sales Enablement Metrics Should You Be Measuring?

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

When it comes to monitoring program performance, sales enablement leaders need the right metrics to properly demonstrate ROI. However, many traditional sales metrics (e.g. quota) don’t provide enablement teams with enough insight to put sales results into context, leading organizations to merely...

November 13, 2018

Introducing Brainshark’s Practice Field for Coaching

Carlie Lawrenson | Product Marketing Manager, Brainshark

Recording our performance to identify areas for improvement is a technique that’s been used in sports and other industries for years. Watching videos of ourselves, hearing our own voice – it’s often an eye-opening experience. We pick up on weaknesses and bad habits we didn’t know we had, but we...