Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sales development reps (SDRs) have one of the most valuable jobs in the sales process – perhaps now more than ever. Even so, managing and retaining SDRs remain key challenges for countless sales organizations. The reason? Too many companies don’t invest in effective training for SDRs, knowing...
July 27, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The dreaded summer sales slump. With prospects on vacation and reps wishing they could spend more time in the sun, countless B2B sales teams struggle to stay productive during July and August. Lead counts start to slip, deals get delayed, and before you know it, you’re facing a tough hill to...
July 23, 2018
Johnny Occean | @JOccean | Team Lead - Account Development, Brainshark
Some days, I wonder how Ed Reed, Grant Hill, Jim Thome or Mia Hamm must have felt before retiring from their respective games. All were star athletes, and as veteran leaders, they were challenged to mentor teammates while still performing at the highest level. Being a “player-coach” on a sales...
July 20, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on June 20, 2018. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that. Dave: What's the problem? HAL: I think you know what the problem is just as well as I do. I know that you and Frank were planning to disconnect me....
July 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
An increasing number of organizations are investing in sales readiness and enablement to help reps engage buyers more efficiently and effectively. In fact, Forrester Research reports that 42% of B2B firms have bought or plan to buy a sales readiness tool in 2018. More investment in sales...
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