Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 23, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’ve ever been part of hiring or training, you know that successfully onboarding a new sales manager is far more challenging than bringing in a new sales rep. The all-too-familiar problem? A stellar sales rep gets promoted into a manager role, only to flounder. But why? Whether it’s lack of...
June 21, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager,
When I joined the team at Brainshark, I became fascinated with both the art and science of selling. I’ve never held a formal sales role, but I’ve realized that many of us have experience “selling” on a daily basis: selling your friends on a new restaurant, selling your significant other to watch...
June 14, 2016
Norm Schrager | Director of Content & Creative, Brainshark
With yesterday’s announcement that Microsoft will acquire LinkedIn for $26.2 billion, we considered ways this historic merger could affect the world that LinkedIn is so intimately a part of: social selling, buyer research and professional relationship management. I spent some time with Mike...
June 08, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Think about the last big content asset you created. Maybe it was a whitepaper or an eBook. For digital marketers, it’s become a requirement to be able to explain how well that content performed. You probably start out by sharing how much traffic the asset pulled in and where that traffic came...
June 02, 2016
Norm Schrager | Director of Content & Creative, Brainshark
From sales leaders to social researchers, the concept of “the empathetic salesperson” has been discussed for decades. In fact, the idea of sales reps flexing their EQ (that’s “emotional quotient”) has moved beyond sales conversations and has surfaced in the creation of B2B communication...
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