Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
“Transformation” is one of the most overused words in business, and its popularity has left us with definitions that don’t always align with each other. This is especially true of “sales transformation.” What is sales transformation? We define it as a wholesale change in go-to-market strategy...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Trying to hire SDRs? So is every other sales team. Sales teams all face similar problems when recruiting SDRs: candidates have countless choices, and talent is in short supply. That’s why Trish Bertuzzi, president and chief strategist at The Bridge Group, insists that sales development managers...
September 07, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Another year, another Inbound event in the books! If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action. As always, strong themes of the event...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How aligned are sales and marketing teams when it comes to sales content? Survey says: not very. Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC. In other words, only 1 in 5 marketing assets serve any real purpose in some cases. So marketers...
September 05, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
“Do relationships matter in sales?” When Keenan, CEO of A Sales Guy, asked this question to a room of #INBOUND18 attendees, most people raised their hands to indicate a yes. But Keenan begged to differ. He said sometimes people buy from people they like, but more often, people buy because a...
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