Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Merging together two large companies with major legacies is not an easy task. But what comes after has its own unique challenges as well – especially for those responsible for sales enablement. A prime example was presented at SiriusDecisions Summit 2016 last week, when Tonya Schultz, director...
May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
As the leading customer engagement platform for utilities, Virginia-based ​Opower prides itself on meeting the evolving needs of its customers. Of course to do that, the company needs to prepare and empower its sales force to help meet those expectations as well – no small task for an...
May 26, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
SiriusDecisions Summit 2016 has come to a close, but about half way through a clear trend was spotted by SiriusDecisions’s vice president of research, Megan Heuer: “If you want to be good at anything, if you want to make it look easy – cooking, music, B2B growth – it takes work.” Why mention...
May 20, 2016
Norm Schrager | Director of Content & Creative, Brainshark
We often talk about what it takes to improve sales productivity in today’s challenging environment. Aligning sales and marketing efforts is a must. Employing a sales enablement solution is compulsory. But for this conversation, let’s say you’re already there or well on your way. That means you...
May 13, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
An ideal relationship between sales and marketing should look something like this: Marketing creates perfectly targeted, engaging content for Sales Sales has extremely easy access to each asset, understands its value, and knows where it should be introduced to prospects within the sales cycle...
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