Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 16, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
If you want to run a marathon, you can’t expect to get great results unless you train properly. The same goes for sales readiness. In order for reps to perform at the top of their game, they must be trained and then coached to reinforce and eventually master their sales material. However, only 15...
March 13, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
You’re hiring a new salesperson and you’ve narrowed it down to two candidates: Candidate A: 20 years of sales experience and a solid record of meeting quota. Candidate B: 10 years of sales experience, broke sales records at several companies, wrote a well-regarded sales book and regularly...
March 10, 2017
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
Facebook and Snapchat are two of the most popular social tools.  While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...
March 08, 2017
Kellie Regan | Product Marketing Manager, Brainshark
So much of sales readiness depends on your sales team having the right knowledge, the right skills, and even the right content at the right time. We’ve all seen the studies, including one by Forbes Insights that shows instant access to content in the field (41%) and sales content analytics (44%)...
March 06, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Studies show that companies with a dynamic sales coaching strategy can see increased win rates of as much as 28%. With results like that, it’s no wonder why more organizations today are making the investment in sales coaching technology to power those strategies. Of course, as with any software...
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