Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 25, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
If you’ve never coached your sales reps, you’re hopefully aware there’s a problem. Whether it’s missed quotas, inconsistent messaging or lack of readiness, there is a multitude of issues that can be improved with coaching, but implementing a new process can be daunting. People inherently don’t...
August 24, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re part of a sales and marketing organization, you likely know these three things to be true: B2B salespeople rely on great content to support their conversations in the marketplace. Despite this, 70% of marketing content actually goes unused by salespeople. As a result, B2B marketing...
August 22, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or charter. Sales enablement roles are responsible for a variety of initiatives, including improving...
August 18, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales organizations today know the value of coaching – 74% of leading companies say coaching is the most important role front-line sales managers play. But just because companies acknowledge its value – doesn’t mean it’s actually being done. In fact, Forrester’s Mary Shea said in a recent video...
August 17, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
“Executive buyers are largely uninspired by the interactions they have with sellers,” says Mary Shea, principal analyst with Forrester Research, in the video above. “And that means if they have a poor experience with a seller, they’ll simply move on to the next.” The key to amping up your sales...
Subscribe to
CSO Insights
CSO Insights’ 2016 Sales Enablement Study
Latest trends and research to guide your sales enablement strategy.
Coaching Solutions
Inside Brainshark for Coaching
See how you can help sales reps master their skills and improve performance in this 2-minute demo video.
GE Digital
GE Digital’s Sales Enablement Story
See how GE Digital’s strategy has them on pace for +40% YoY growth.