Sales Enablement Ideas Blog

March 16, 2017

The Most Common Misconceptions About Sales Coaching

Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark

If you want to run a marathon, you can’t expect to get great results unless you train properly. The same goes for sales readiness. In order for reps to perform at the top of their game, they must be trained and then coached to reinforce and eventually master their sales material. However, only 15...

March 13, 2017

Sales Enablement: The Difference Between Experience and Expertise

PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark

You’re hiring a new salesperson and you’ve narrowed it down to two candidates: Candidate A: 20 years of sales experience and a solid record of meeting quota. Candidate B: 10 years of sales experience, broke sales records at several companies, wrote a well-regarded sales book and regularly...

March 10, 2017

Sales Coaching Lessons from Facebook and Snapchat

Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark

Facebook and Snapchat are two of the most popular social tools. While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...

March 08, 2017

Brainshark, Outlook and Salesforce Unite

Kellie Regan | Product Marketing Manager, Brainshark

So much of sales readiness depends on your sales team having the right knowledge, the right skills, and even the right content at the right time. We’ve all seen the studies, including one by Forbes Insights that shows instant access to content in the field (41%) and sales content analytics (44%)...