Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 26, 2018
Johnny Occean | @JOccean | Team Lead - Account Development, Brainshark
Every type of account development role is challenging, and there are thousands of blog posts and articles suggesting which activities, traits and attributes will make account development reps (ADRs) successful. After a while, those sales tips become repetitive, and I find it hard to believe most...
June 22, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The goal of any salesperson is to project confidence, expertise and business savvy when engaging buyers. Unfortunately, sales reps’ interactions with customers and prospects don’t always play out as smoothly as they hope. Even the best have had to endure awkward and humbling situations, whether...
June 21, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Companies across industries have started to adopt artificial intelligence (AI) to supplement and augment the work of humans. The technology is being used for everything from predicting the winner of the 2018 World Cup to communicating with customers at TGI Friday’s restaurants to scanning resumes...
June 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Adopting a new sales methodology is, in the words of Brainshark Chief Readiness Officer Jim Ninivaggi, akin to trying a new diet. How? Like diets, most selling strategies are built around the same basic principles, with relatively subtle differences setting one apart from the next. And just as...
June 14, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Although there’s wide acknowledgement of sales coaching's importance, excuses for a lack of coaching – such as time constraints or the absence of a formal coaching strategy – are just as common across businesses. It’s a challenge that has plagued sales teams for years and continues to do so...
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