Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 22, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or charter. Sales enablement roles are responsible for a variety of initiatives, including improving...
August 18, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales organizations today know the value of coaching – 74% of leading companies say coaching is the most important role front-line sales managers play. But just because companies acknowledge its value – doesn’t mean it’s actually being done. In fact, Forrester’s Mary Shea said in a recent video...
August 17, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
“Executive buyers are largely uninspired by the interactions they have with sellers,” says Mary Shea, principal analyst with Forrester Research, in the video above. “And that means if they have a poor experience with a seller, they’ll simply move on to the next.” The key to amping up your sales...
August 15, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
All organizations want to increase sales results and productivity, and that’s why more companies are investing in sales enablement solutions. But new research shows 69% of companies fail to meet sales enablement expectations. I’d like to think we can accomplish anything we put our minds to, which...
August 12, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
You just completed the process of selecting a new sales enablement technology – congratulations! You’ve probably spent months researching solutions, speaking to countless salespeople (OK, hopefully not that many), and securing executive buy-in and budget for a game-changing software system. But...
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