Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 28, 2016
Joe Gustafson | @joegustafson75 | Founder & Chairman, Brainshark
For me, the charm of Boston has always been its uncanny ability to preserve its foundations. An idyllic European architecture, a love for sports, and an accent as distinct as the four-leaf clover that’s worn proud by each Bostonian (as well as a suburbanite like myself who shamelessly sneaks...
January 25, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Everybody defines sales productivity differently; and as such, everybody has different approaches for attaining it. Joe Gustafson offers two approaches for getting more productivity or “yield” out of each rep. He says you can increase efficiency, meaning give more time back to a...
January 18, 2016
Mike Kunkle | @mike_kunkle | Sr. Director of Sales Enablement, Brainshark
Here are some broad, sweeping generalizations that are typically also true. We know that: Most organizations do not maximize their sales training investments to get a significant payback or ROI. Sales training without knowledge sustainment (remembering what was taught), skill...
January 11, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
There’s too much content. It’s not engaging enough. It’s too product focused. It’s not easy to find. Salespeople are struggling to have valuable conversations with buyers, and marketing content is part of the problem. A recent report from Forrester Research, Make Sales Conversations an Integral...
January 04, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Sales productivity is a giant issue for chief executives and boardrooms everywhere,” says Joe Gustafson, CEO of Brainshark. And he’s right. In fact, according to a recent Forbes Insights research report, 71% of C-level execs believe sales productivity is CRITICAL to achieving...
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