Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Even as the case for sales enablement becomes increasingly compelling, new sales enablement leaders are likely to encounter executives and other company decision-makers who fail to grasp its purpose – or its benefits. Maybe that’s why 40% of companies still lack a dedicated sales enablement...
June 05, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Sales enablement leaders and Brainshark customers – are you ready to take video coaching to the next level? Today we’re excited to announce the launch of Machine Analysis, our new, artificial intelligence (AI)-powered engine for sales coaching and readiness. Machine Analysis builds on Brainshark...
May 31, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on May 1, 2018. Imagine being a sales leader and waking up to a bevy of Google Alerts declaring that your company is the target of a hostile takeover attempt. The media is all over the story, your team has multiple deals waiting to close and your...
May 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
We all know employee turnover hurts the bottom line, and that’s especially true when it comes to the sales organization. Quotas need to be hit. Revenue goals need to be met. But how can that happen if underprepared reps are manning the phones? This reality has made shortening sales onboarding...
May 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Great sales enablement leaders understand the need to clearly define what success looks like – both for themselves and their salespeople – before putting a strategy in place. That’s easier said than done, especially for sales enablement rookies. But here’s the good news: unless you’re aiming to...
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