Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 30, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Coaching is one of the best ways to drive better sales results, but without the right approach and resources, coaching strategies are hard to execute. Sales managers are aware of the impact that coaching delivers, yet only 15% say they have the right amount of coaching at their organization. So...
March 10, 2016
Norm Schrager | Director of Content & Creative, Brainshark
In Joe Gustafson’s recent post on sales analytics, the Brainshark founder talked about the value of understanding the finer details of sales conversations. How does what’s being said – and the way it’s said – resonate with buyers? Sales managers with those answers have a distinct advantage...
March 04, 2016
Robin Saitz | @robinsaitz | Chief Marketing Officer, Brainshark
It’s an exciting time at Brainshark! Today we unveiled our new visual identity, tagline, and positioning that reflects how we help our customers. Those of you who are familiar with Brainshark might be wondering why we are doing this. Over the last couple of years, the company has evolved toward a...
March 02, 2016
Joe Gustafson | @joegustafson75 | Founder & Chairman, Brainshark
You’ve read the statistics around reps not hitting their quotas. You’ve also likely seen firsthand the inefficiencies in determining the tactics that produce wins. Why the high degree of difficulty and failure? Because sales analytics has a black hole. And as B2B sales continue to become more data-...
February 23, 2016
Norm Schrager | Director of Content & Creative, Brainshark
With sales teams constantly on the road, on the phone, and on the move, what’s the most important action front-line managers can take to help maximize results? Sales coaching. That’s according to a recent survey of leading sales organizations, who ranked sales coaching #1 among all activities to...
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