Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 08, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Think about the last big content asset you created. Maybe it was a whitepaper or an eBook. For digital marketers, it’s become a requirement to be able to explain how well that content performed. You probably start out by sharing how much traffic the asset pulled in and where that traffic came...
June 02, 2016
Norm Schrager | Director of Content & Creative, Brainshark
From sales leaders to social researchers, the concept of “the empathetic salesperson” has been discussed for decades. In fact, the idea of sales reps flexing their EQ (that’s “emotional quotient”) has moved beyond sales conversations and has surfaced in the creation of B2B communication...
May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
GE is in the midst of a significant transformation from one of the largest industrial companies in the world, to a leading technology company looking to revolutionize the digital industry. The company needed to address this transformation at all levels of its organization, which required...
May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Merging together two large companies with major legacies is not an easy task. But what comes after has its own unique challenges as well – especially for those responsible for sales enablement. A prime example was presented at SiriusDecisions Summit 2016 last week, when Tonya Schultz, director...
May 31, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
As the leading customer engagement platform for utilities, Virginia-based ​Opower prides itself on meeting the evolving needs of its customers. Of course to do that, the company needs to prepare and empower its sales force to help meet those expectations as well – no small task for an...
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