Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 01, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Research shows 33% of sales reps report they’re “often” or “always” frustrated by their inability to quickly locate sales materials. With content stored in so many places, it’s tough for salespeople and other business users to quickly find the best (and most up-to-date) assets to share with...
July 29, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Jim Ninivaggi was at an antique store in the Berkshires a few weeks back when he discovered a treasure only a sales expert could truly appreciate. It was a training manual for Coca Cola sales managers, dating back to 1940. Inside the 76-year-old thick binder were outlines for how a manager, in a...
July 27, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Successful sales conversations are born long before a well-prepared salesperson arrives to a meeting or dials in for a call. Effective training and coaching are obviously critical. So is a strong collaboration between sales and marketing, where each department does its part to ensure the rep is in...
July 25, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re attempting what’s known as social selling – using social media tools to power your sales opportunities – I’d like to offer a courtesy reminder: Buyers don’t join social networks to be sold. Social selling is the buzz term of the season because of its proven success: Hubspot research,...
July 22, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
No matter the size or industry, all companies struggle with the best ways to get employees trained while continuing to grow sales each quarter. Since 87% of training content is forgotten within 30 days, according to a Corporate Executive Board study, the stakes are even higher for sales...
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