Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 21, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
As the B2B sales landscape continues to evolve, companies are doing more and more research on trends to encourage and inform strategic planning for the future. In looking at some of the stats that have been touted this year, there are several implications for sales organizations in 2016. Here are...
December 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Don’t ask the salespeople to become librarians. Put the content on the table—they shouldn’t have to look for it. A rep needs to be able to find the right content—right when he or she needs it.” These are the words of Steve Diorio, Chief Analyst for Forbes CMO Practice and contributor to the...
December 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Because I’m from New York.” “Because I call it like I see it.” “Because someone had to tell executives and sales leaders the truth!” “I’m a sales guy at heart. And for the honor of the professional seller, someone needed to stand up and point the finger in the opposite direction. Someone...
December 01, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sales productivity is a huge problem for organizations today; and sales enablement technology can be a big part of the solution. A recent study conducted by Forbes Insights and Brainshark found just that: 55% of top-performing companies are investing in sales enablement technology to drive sales...
November 23, 2015
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
One of the core goals of any sales enablement strategy or technology is to put salespeople in better position to have more successful sales conversations. But with so much focus always being placed on the reps, it can be easy to overlook the needs of the people managing them. And it happens all...
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