Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 10, 2016
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
At the risk of alienating those of you who are not fans of sports, sports analogies, or either the Chicago Cubs or Cleveland Indians – I submit to you yet another sports analogy. Collective groan.  I can hear you now – “not another ’sales as sports’ analogy!” But this one is good.  We think....
November 08, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Want a more productive sales force? Everyone does – and successful onboarding is the first step. The problem is, many sales onboarding strategies aren’t as effective as they should be. Just look at the numbers:   Top executives say that “cutting the time it takes for new reps to close...
November 07, 2016
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
There's no doubt that sales professionals need to understand their products and services. This is a given. What’s troublesome is, despite how much has been written on this topic, so many companies still aren’t maximizing the potential of their product training efforts.  I could go back much...
November 04, 2016
Kellie Regan | Product Marketing Manager, Brainshark
As companies grow, we know it’s critical to not only ramp up sales reps and channel partners quickly, but also to keep them up-to-date and in-the-know. Yet, according to research from McKinsey, 75% of training programs fail to contribute to the success of business. Companies continuously...
November 01, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Annual sales meetings, commonly referred to as “sales kickoff,” are more than your average meeting. Last year, Brainshark was in the midst of a giant rebrand, and we knew we wanted to make a big splash with our national sales meeting. Enter: Boston's legendary Fenway Park.  Your annual meeting ...
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