Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 27, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales people are always trying to find a way to be better. How can I get an edge on the competition and close bigger, better deals in less time? It’s part of the competitive nature of sales and the reality of business today. Sometimes it’s important to take a step back and focus on the...
November 21, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Every sales organization knows sales coaching is important. In fact, Forbes Insights found that 74% of top companies rank coaching as sales managers’ most important role. But knowing coaching is important and doing it effectively are two different things. When designing a coaching program, it’s...
November 16, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Many companies are in planning mode for their sales kickoff meetings – hoping to set the strategy, motivation, and momentum for a successful FY18. I’ve been at kickoffs where the excitement and electricity in the room were palpable. They had that spine-tingling moment we all know: where the hair...
November 15, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Nearly 32% of companies have a formal sales enablement department. But sales enablement often has a different definition from one organization to the next. Some organizations focus on content management, while others prefer to view enablement in more holistic terms – a combination of training and...
November 13, 2017
Beverlie Heyman | Sales Enablement Manager, Brainshark
Three months ago, I was a salesperson carrying a quota and relying on my sales enablement manager to ensure that I had the knowledge and ability to articulate our message. A few weeks ago, I attended the National Sales Enablement Society Meeting in my new role as sales enablement manager at...
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