Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How many sales reps paid full attention to their most recent training course from start to finish? How many zoned out by the half-hour mark? As sales enablement leaders face the challenge of keeping reps engaged with learning content, many are asking these same questions. And while it’s tempting...
October 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 28, 2018. It’s fourth and one. Peyton Manning breaks the huddle, surveys the defense and reads a blitz. The running play called in the huddle isn’t going to work, so he barks “Omaha, Omaha!” signaling an audible and changing the play...
October 26, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
While the first days and weeks of a salesperson’s time at your company are critical, it’s no secret that onboarding sales reps remains a huge challenge for many businesses. In fact, a 2018 study from the Sales Management Association (SMA) found that 62% of companies consider themselves...
October 23, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As sales enablement has grown in popularity (over 300% the past five years!), it’s only natural that the need for tools to support the function has grown with it. With training and onboarding among the most common responsibilities of enablement roles, the natural question might be, “Is there a...
October 22, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As a sales enablement leader, what’s highest on your priority list? If the latest research is any indicator, enablement professionals care a great deal about providing salespeople with great sales training, coaching and content creation – and with the tools needed to do their jobs effectively....
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