Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 29, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Jim Ninivaggi was at an antique store in the Berkshires a few weeks back when he discovered a treasure only a sales expert could truly appreciate. It was a training manual for Coca Cola sales managers, dating back to 1940. Inside the 76-year-old thick binder were outlines for how a manager, in a...
July 27, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Successful sales conversations are born long before a well-prepared salesperson arrives to a meeting or dials in for a call. Effective training and coaching are obviously critical. So is a strong collaboration between sales and marketing, where each department does its part to ensure the rep is in...
July 25, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re attempting what’s known as social selling – using social media tools to power your sales opportunities – I’d like to offer a courtesy reminder: Buyers don’t join social networks to be sold. Social selling is the buzz term of the season because of its proven success: Hubspot research,...
July 22, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
No matter the size or industry, all companies struggle with the best ways to get employees trained while continuing to grow sales each quarter. Since 87% of training content is forgotten within 30 days, according to a Corporate Executive Board study, the stakes are even higher for sales...
July 19, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Whether you’re initiating a new sales coaching strategy or trying to improve what you’re already doing, there’s one essential coaching tool you can’t overlook: video. The effectiveness of visual learning certainly isn’t a new concept and videos can often be among the most powerful content assets...
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