Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 03, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Recent years have shown formal sales enablement functions quickly becoming more prevalent in sales organizations. In fact, 59.2% of companies reported having a dedicated sales enablement program or employee in 2017, according to CSO Insights – an increase of nearly 40% since 2013. Yet with new...
August 01, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When you think of your sales training approach, what first comes to mind? Do you imagine excited reps developing the skills and techniques they need to knock expectations out of the park? Or do you envision “death by PowerPoint” boot camps where the entire product marketing team powers through a...
July 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sales development reps (SDRs) have one of the most valuable jobs in the sales process – perhaps now more than ever. Even so, managing and retaining SDRs remain key challenges for countless sales organizations. The reason? Too many companies don’t invest in effective training for SDRs, knowing...
July 27, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The dreaded summer sales slump. With prospects on vacation and reps wishing they could spend more time in the sun, countless B2B sales teams struggle to stay productive during July and August. Lead counts start to slip, deals get delayed, and before you know it, you’re facing a tough hill to...
July 23, 2018
Johnny Occean | @JOccean | Account Executive, Brainshark
Some days, I wonder how Ed Reed, Grant Hill, Jim Thome or Mia Hamm must have felt before retiring from their respective games. All were star athletes, and as veteran leaders, they were challenged to mentor teammates while still performing at the highest level. Being a “player-coach” on a sales...
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