Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 29, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Sales organizations know that content serves different purposes when used throughout the various stages of buyer and customer relationships. But one thing remains true despite the prospect’s level of interest: content can have a make-or-break impact. It can be the difference between new business...
September 28, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales managers wear a lot of hats – but their main responsibility is to build the strongest teams possible and maximize short and long-term performance. With this in mind, here are some alarming statistics showing this is much easier said than done: The average sales rep’s tenure is less than 2...
September 22, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
It’s hard to remember when social media wasn’t a mainstream sales and marketing tactic. Looking back, our earliest mentions of the term “social selling” on the Brainshark blog are from 2011. “More and more people these days buy something based a personal recommendation and not on typical...
September 21, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Great salespeople can make excellent sales managers but the skills needed for sales management differ from the skills required to be an excellent salesperson. In many cases this is why new sales managers fail after successful careers as sales reps - organizations don’t empower new managers to...
September 19, 2016
Rachel Merkin | Event Marketing Manager, Brainshark
Dreamforce 2016 in San Francisco. Four days. 3000+ sessions. Saying you need to budget your time wisely for the Super Bowl of the CRM sphere is an understatement. Even if you pick a track that interests you, like sales enablement, you still have about 260 sessions to choose from!   That said,...
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