Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 29, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager,
Sales enablement managers are responsible for improving sales onboarding, training, coaching, content management and engagement analytics. With such a wide array of responsibilities, prioritizing initiatives is essential to getting things done. I recently spoke with Tamara Schenk, research...
August 25, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
If you’ve never coached your sales reps, you’re hopefully aware there’s a problem. Whether it’s missed quotas, inconsistent messaging or lack of readiness, there is a multitude of issues that can be improved with coaching, but implementing a new process can be daunting. People inherently don’t...
August 24, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
If you’re part of a sales and marketing organization, you likely know these three things to be true: B2B salespeople rely on great content to support their conversations in the marketplace. Despite this, 70% of marketing content actually goes unused by salespeople. As a result, B2B marketing...
August 22, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager,
Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or charter. Sales enablement roles are responsible for a variety of initiatives, including improving...
August 18, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
Sales organizations today know the value of coaching – 74% of leading companies say coaching is the most important role front-line sales managers play. But just because companies acknowledge its value – doesn’t mean it’s actually being done. In fact, Forrester’s Mary Shea said in a recent video...
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