What is sales readiness?
Sales readiness is the process by which organizations prepare their reps to have the types of consistent, valuable sales conversations that move deals forward.
Forrester Research reports that 65% of executives will give their business to the reps who can "create the buying vision" for them.
In other words, the reps who can demonstrate an understanding of their unique problems and needs in a way that shakes them from the status quo.
To improve sales readiness and productivity, companies need more effective ways to onboard, train, and coach their teams, while providing easy access to the content they need to prepare for every selling situation.
There's no denying it: sales readiness starts with effective onboarding. Reps need to be armed with the skills, knowledge and expertise to be successful the moment they walk through the door. This requires a strategic combination of live, in-person sales training and on-demand learning that will accelerate reps' time to productivity. But it doesn't end there.
Did you know?
38% of companies lack a formal sales onboarding process - SiriusDecisions