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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Change the Game by Making it a Game: Marketing and Gamification

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 30, 2014 09:30 AM

Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create. From a marketing perspective, there’s nothing worse than creating valuable content that barely sees the light of day. Wouldn’t it be great if you had a way to get employees and customers to evangelize and share those resources on ...

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Tags: content marketing, social media, tips and tricks

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Brainshark Player Customization: Your Player, Your Way

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

July 28, 2014 09:50 AM

When it comes to enabling you to customize your Brainshark experience, we’re continuing to pull out all the stops.  Recently we launched our advanced content portal customization feature that enables you to have your portal your way. It’s easy  and it’s free. If you’re familiar with portal customization and if customizing your Brainshark experience is something you’d like to explore further, then keep reading.  There are already numerous ways to...

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Tags: Brainshark On-Demand, content marketing, product updates, quick tips, video

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Nurturing the Social Sales Funnel [Infographic]

Submitted by: Guest Contributor

July 25, 2014 09:48 AM

This article was submitted by Dave Landry, Global Entrepreneur & Journalist  Social media has long ago declared victory in the eyes of marketers, and digital content now reigns supreme. The question then, is if sales is the engine for growth in every business, how can we use social media to not just market, but nurture the sales funnel? Let’s take a closer look at the funnel itself, stage by stage. Awareness Social media gives businesses the opportunity to place – and ...

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Tags: social media

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Time to Ditch the Pitch? The Shift to the Sales Conversation

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 23, 2014 09:55 AM

Imagine for a second that you’re a prospect. Your company has asked you to do some research and explore a few different options for a new product or service. You’ve narrowed down your vendor options and are prepped to walk into a meeting to hear… their pitch.  What you MIGHT be expecting: A rep walks into the room with all the bravado of the proverbial salesperson. Firm handshake, “No thanks, I already had my coffee this morning…. yes, actually, water wou...

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Tags: sales enablement

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3 Reasons Content Marketers Fail at Sales Enablement

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 22, 2014 09:23 AM

Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement. Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs. It’s hard to deny th...

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Tags: content marketing, sales enablement

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