October 23, 2014 09:25 AM
Searching for a read that piques your interest? There are thousands of articles to choose from every day—you shouldn’t have to look hard. But you may have to sift through quite a few to find a high quality piece of content. Unless, of course, the brand or author has done an excellent job of distributing it.
I recently came across an AdAge article on the importance of supporting great content with smart distribution (it popped up in my Google Alerts for video content marketing...
October 22, 2014 10:05 AM
Every coach has a different style. Some lead by example, others by instruction; some lead by guided practice, others lead by letting their pupils take the reins—trial by fire. When it comes to sales management and coaching, there are certainly a lot of opinions out there.
In a recent article, Jim Keenan, founder and CEO of A Sales Guy, takes an unequivocal stance in favor of results-based management. He writes that sales reps should be given the opportunity to approach their de...
October 20, 2014 09:02 AM
By Karl Tiedemann, Partner, Rosetta
This article originally appeared on the PharmaExecBlog.
Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...
October 16, 2014 03:24 PM
Though Dreamforce 2014 came to a close last night, the tweets and social shares are still pouring in, echoing the excitement, innovation, and thought leadership of Salesforce.com’s four-day conference in San Francisco.
On the heels of the launch of our new Sales Accelerator solution earlier this week (check out the shot above of our team representing at booth N1026!), I was eager to see how the overarching sales enablement message was resonating with the greater tech c...
October 14, 2014 09:27 AM
Today, we’re incredibly proud and excited to announce the launch of Brainshark’s newest and most effective Sales Enablement product: the Brainshark Sales Accelerator for Salesforce.com.
We set out to create a solution that helps sales reps win more deals in less time by enabling them to have better sales conversations with their customers and prospects.
By enabling subject-matter experts to create and deliver better training, managers to coach more effectively,...