September 18, 2014 09:46 AM
Sales enablement. Content marketing.
Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place.
For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...
September 16, 2014 09:47 AM
Successful sales conversations often come down to one thing: making a connection with the customer or prospect. While it can be tempting for reps to fall back on product-centered messaging – especially if they’re selling a great product – it’s critical to keep the customer top-of-mind as you prepare for and execute your sales presentations.
Below are just a few simple tips for keeping your presentations customer-focused from our exclusive eBook: 51 Tips for Deliveri...
September 15, 2014 09:27 AM
The Brainshark Customer Community and Learning & Development teams are constantly on the road sharing best practices, networking with customers and providing training. In the spring we conducted 17 events and the feedback was fantastic. This fall we are stepping on the gas, going international and will be in 19 cities with two types of sessions.
5-Hour Building a Better Brainshark Presentation Workshop
Do you struggle with starting your presentations?
Is script writing a cha...
September 11, 2014 09:35 AM
September marks the beginning of a whole new school year. Even if it’s been a while since you graduated, something about September still remains the time when we reluctantly put away the beach towels, carry a sweater with us when we go out at night, and decide to learn something new or recommit to a personal and professional improvement project we already started.
One of our goals in the Learning & Development Office was to completely revamp our program for new Brainshark A...
September 09, 2014 09:24 AM
There are typically three types of people that interact with Brainshark at your company: content creators/authors, business sponsors who manage the overall relationship, and of course, Company Administrators who manage the day-day of the Brainshark site. (These roles can also overlap.)
We have found that the more involved the Administrator is with Brainshark, the more engaging the company’s Brainshark presentations will be, and the more value the company will receive from their licens...