November 23, 2015 08:09 AM
One of the core goals of any sales enablement strategy or technology is to put salespeople in better position to have more successful sales conversations. But with so much focus always being placed on the reps, it can be easy to overlook the needs of the people managing them.
And it happens all the time.
The problem with that, of course, is that front-line managers are a critical part of the sales enablement story.
“Front-line managers have the highest effect in any sales organiza...
November 18, 2015 09:09 AM
It’s been said that you never get a second chance to make a great first impression. Ask any sales rep out there and I think they would agree with that sentiment.
That’s why being able to provide reps the right content at the right time is so critical. The Brainshark Sales Accelerator offers powerful logic that allows you to completely tailor what materials are served up to a rep at every stage of the sales process. This can be further refined by factoring in things like prospe...
November 16, 2015 09:37 AM
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individual contributors. As such, there has been huge growth in content investments which is, in turn, paired with high expectations for content’s efficiency and impact. B2B marketing teams are expected to take a disciplined approach to content creation, track the efficiency and effectiveness of those efforts, and ultimately tie content to revenue.
November 12, 2015 09:17 AM
Sales productivity is a problem – but some organizations are better at addressing it than others. Recently, Brainshark partnered with Forbes Insights for an in-depth study to learn more about how leading companies drive sales productivity.
In other words, if sales productivity is a game, what are the winning plays?
For starters, the report shows that best-in-class companies prioritize sales productivity at the very top, with 71% of C-level executives citing it as “critical&rd...
November 05, 2015 08:25 AM
Yesterday, Andy Paul, sales acceleration expert and author of Zero Time Selling, released an exclusive interview with Brainshark CEO Joe Gustafson as a part of Accelerate!, his growth strategy podcast series. Beyond sharing his path to Brainshark and answering some rapid fire sales questions, Joe chatted with Andy about a number of sales productivity topics, including:
Four crucial factors that lead to effective sales conversations
Solutions for increased prospect and customer en...