The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. So it’s no longer a question of whether to implement a sales enablement solution, it's a question of how.
But these days, organizations looking to implement an enablement solution have a lot to sort though, from the various subcategories to a choice between the best-of-breed multi-vendor and single-vendor approaches.
So as a buyer responsible for finding the best solution for your team, how do you know what’s right for you?
This guide will help you understand:
- The subcategories of sales enablement
- The best-of-breed and single-vendor approaches
- The advantages and challenges of each approach
- How to set up your best-of-breed sales enablement ecosystem should you decide that’s the best route for your business