As sales enablement continues to grow steadily, the benefits are undeniable. However, it’s not enough for companies to establish an enablement function.
This annual report from CSO Insights found that the more formal and strategic your approach to sales enablement, the greater business impact you’ll have. These programs notably resulted in 15% higher win rates for forecast deals.
But that’s only the tip of the iceberg. Check out the full report for key areas to prioritize, including:
• Top focus areas of the most effective sales training programs
• How leading companies boost the impact of training with coaching
• The best way to develop a sales content strategy
• The importance of choosing the right metrics based on your enablement journey
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