Change is unavoidable for modern sales organizations. However, some changes – such as mergers and acquisitions, new buyers and product innovation – are so significant that salespeople must begin having fundamentally different buyer conversations.
When companies undergo such transformations, sales enablement leaders face the daunting task of guiding sales teams through complex scenarios, sometimes overnight – while still meeting their everyday responsibilities. That makes having a game plan crucial to the sales organization’s success.
This exclusive eBook outlines a survival guide for sales transformations, including details on:
• 4 distinct types of transformation
• Key challenges sales enablement leaders face
• Detailed action plans for addressing common hurdles
…and much more. Download your free copy today!