Reports & Briefs Archives

5 Ways Marketers Can Solve the Sales Content Problem

Does your company have a sales content problem? Most B2B companies do, developing and delivering content that’s off-message, unengaging or tough to ac...

5 Ways to Speed Up Your Sales Onboarding

Onboarding is a critical time for every seller who joins your company. But if your ramp up process is too slow, it can leave sales hires feeling lost,...

Forrester Research: Building the Business Case for A Modern Sales Enablement Toolset

For today’s sales enablement departments, it’s table stakes that if you want your program to have a positive impact on both buyers and sellers, you ne...

Virtual Sales Kickoffs: 10 Steps for a Successful Remote Event

Sales Kickoff 2021 is going to look very different than past kickoffs as most companies begin planning for a virtual format. Impelled by the pandemic,...

4 Ways to Keep Your Channel Sales Force Prepared

Are your channel partners and distributors held to the same standards as your direct sales force? Forrester Research suggests channel sales reps work...

Looking for a Sales LMS? See What a Sales Readiness Platform Can Do for You

Many – if not most – companies are always looking for ways to more effectively train and prepare their sales teams. Naturally, this leaves some wonder...

BRIEF: Making the Business Case for Sales Enablement Technology

For sales enablement to work well, you need the right technology in place. But convincing leadership to invest in a new tool isn’t always easy. Whethe...

Pre-Boarding for Sales: 6 Ways to Prime New Reps for Onboarding

Getting new sales hires ready to sell isn’t easy. But an onboarding program that sets the right tone before reps arrive on Day 1 can make it a more po...

SDR Performance & Retention: How Sales Readiness Can Change the Game

Sales development reps (SDRs) have one of the most valuable jobs in the sales process. Managing and retaining SDRs, however, remains challenging for c...

Sales Readiness for Remote Workers with Brainshark

What happens when your sales team goes 100% remote? Do you have a way to maintain your sales readiness programs? Whether your teams are under the same...