Reports & Briefs Archives

5 Ways Marketers Can Solve the Sales Content Problem

Does your company have a sales content problem? Most B2B companies do, developing and delivering content that’s off-message, unengaging or tough to ac...

Forrester Research: Building the Business Case for A Modern Sales Enablement Toolset

For today’s sales enablement departments, it’s table stakes that if you want your program to have a positive impact on both buyers and sellers, you ne...

Virtual Sales Kickoffs: 10 Steps for a Successful Remote Event

Sales Kickoff 2021 is going to look very different than past kickoffs as most companies begin planning for a virtual format. Impelled by the pandemic,...

4 Ways to Keep Your Channel Sales Force Prepared

Are your channel partners and distributors held to the same standards as your direct sales force? Forrester Research suggests channel sales reps work...

SDR Performance & Retention: How Sales Readiness Can Change the Game

Sales development reps (SDRs) have one of the most valuable jobs in the sales process. Managing and retaining SDRs, however, remains challenging for c...

Sales Readiness for Remote Workers with Brainshark

What happens when your sales team goes 100% remote? Do you have a way to maintain your sales readiness programs? Whether your teams are under the same...

Looking for a Sales LMS? See What a Sales Readiness Platform Can Do for You

Many – if not most – companies are always looking for ways to more effectively train and prepare their sales teams. Naturally, this leaves some wonder...

BRIEF: Making the Business Case for Sales Enablement Technology

For sales enablement to work well, you need the right technology in place. But convincing leadership to invest in a new tool isn’t always easy. Whethe...

Pre-Boarding for Sales: 6 Ways to Prime New Reps for Onboarding

Getting new sales hires ready to sell isn’t easy. But an onboarding program that sets the right tone before reps arrive on Day 1 can make it a more po...

Aragon Research Globe™ for Sales Coaching and Learning, 2020

Brainshark Positioned Highest in Performance Among Vendors Sales coaching and learning (SCL) tools – as part of a comprehensive sales readiness platfo...

5 Tips to Create a Virtual Sales Onboarding Program

Is your company facing the reality of a 100% remote workforce? Even as your work environment changes, most key initiatives won’t stop – such as hiring...

Quick Guide for Coaching Remote Sales Teams

There is no question about it – sales coaching directly impacts win rates and quota attainment. However, amid the ongoing pandemic many sales co...

How to Harness Data to Improve Your Sales Enablement Strategy

Sales organizations aren’t lacking data. In fact, the total amount can be overwhelming for sales leaders. If you’re responsible for sales enablement a...

The Aragon Research Tech Spectrum for Sales Coaching and Learning

Aragon Research Recognizes Brainshark as a Leader in the Sales Coaching and Learning Space To make training and practice a continuous part of work, mo...

CSO Insights: Fifth Annual Sales Enablement Study

As sales enablement continues to grow steadily, the benefits are undeniable. However, it’s not enough for companies to establish an enablement functio...

3 Big Questions to Measure Sales Enablement Success

Sales enablement leaders need the right metrics to understand how their programs are performing. But many still lean on traditional metrics like cours...