eBooks Archives — Brainshark

15 Sales Training Topics That Maximize Sales Readiness

Sales training needs to cover a lot of ground to ensure reps are prepared. Yet many companies only train reps during key milestones, such as onboardin...

SPECIAL REPORT: How CSOs Can Win the War for Sales Talent

Finding and keeping the right sales talent is a huge challenge for sales organizations. But in today’s market, the challenge is especially steep, with...

8 Must-Have Sales Enablement Technology Features

In the market for a sales enablement and readiness technology? You’re not alone. But what does the right solution look like? To power sales readiness...

The Executive’s Guide to Sales Enablement & Readiness

For sales leaders and executives, every quarter is a chance to get better results. But there are only so many levers you can pull when it comes to sal...

Playbook: Choosing the right Sales Coaching Solution

Sales coaching can have a dramatic impact on win rates and quota attainment. Yet many reps still aren’t getting the coaching they need to improve sale...

Why Sales Readiness is Critical to Growth

Whether you’re entering new markets, going through a merger or acquisition, or want to boost productivity – sales readiness and enablement leaders nee...

Sales Onboarding Cheat Sheet: 11 Ideas to Transform Your Strategy

Onboarding is a universal challenge for sales organizations – every company hires salespeople and needs to do something to prepare them to sell. But t...

20 Ways to Achieve Better Sales Enablement in 2020

What separates good sales enablement programs from great ones? For starters – results. Formal, data-driven strategies (with executive support) have be...

The Path to Sales Mastery

To ensure reps are ready for every buyer interaction, completing their training isn’t enough; they need to master it. But what does sales mastery mean...

The B2B Sales Coaching Challenge: How Technology Can Help

Sales managers list coaching as the #1 activity to impact sales effectiveness. Then why do 85% of them say their organizations don’t have the right am...

SPECIAL REPORT: Where Do Great Sales Enablement Leaders Come From?

Sales enablement as a function has become far more prevalent over the last few years. In fact, the number of companies with a dedicated sales enableme...

Your Sales Productivity is Under Attack: How to Fight Back

If you’ve seen a gradual drop in your sales force’s productivity, you’re far from alone. Sales managers are contending with plenty of factors that are...

8 Ways to Use Video Coaching for Team Readiness

Sales coaching is one of the best ways for organizations to improve rep performance. But do you know all the ways video coaching technology can help y...

9 Tips for the Solo Sales Enablement Leader

Today’s sales enablement leaders already have a lot on their plates, whether it’s content creation, new hire onboarding, continuous training or coachi...

Intro Guide to Data-Driven Sales Onboarding

Just as tests and report cards indicate strengths and areas of improvement for students, sales teams need to track learning progress and results for n...

14 Hacks to Upgrade Your Sales Enablement Strategy

Managing a sales enablement practice isn’t easy. From new hire onboarding to communicating product updates and more, there’s a lot that sales enableme...

2017 CSO Insights Sales Manager Enablement Report

Are your sales enablement efforts not meeting expectations? Sales manager enablement may be the missing ingredient. Year after year, CSO Insights find...

10 Sales Training Ideas That Increase Team Readiness

Our customer-facing teams have more to learn than ever before, and, in many industries, that pace of change is increasing. Enablement professionals, l...

Readiness to Revenue: An Introduction to Data-Driven Sales Readiness

In 2020, leading companies run on data to make decisions and improve results, so why would sales enablement be any different? By adopting a data-drive...

The Ultimate Guide to Sales Kickoff Readiness & Planning

Regardless of how your sales team performed this year, chances are your goals for next year will be even higher. Sales kickoff is a chance for sales o...

Sales Enablement - Earn Your Seat at the Table with Data & Insights

After a tumultuous 2020 – a year when plans were required to shift constantly – it is more important than ever to look back at your team’s results. Th...

BRIEF: Making the Business Case for Sales Enablement Technology

For sales enablement to work well, you need the right technology in place. But convincing leadership to invest in a new tool isn’t always easy. Whethe...

13 Ways to Use Brainshark for Sales Readiness

Is sales readiness a priority for you? If your organization cares about efficient onboarding, message consistency and coaching that moves the needle,...

Peer Learning for Sales: Managing the Chaos

Peer learning provides a great opportunity for salespeople to share knowledge and best practices – but it can quickly fall into anarchy if you’re not...

Sales Transformations: A Sales Enablement Survival Guide

Change is unavoidable for modern sales organizations. However, some changes – such as mergers and acquisitions, new buyers and product innovation – a...

9 TIPS TO: Increase Sales Enablement Productivity

More organizations have realized how pivotal sales enablement is in increasing win rates, ramping reps to productivity more quickly, and achieving hig...

Unlocking Sales Enablement to Succeed with Today’s Buyers

Today’s buyers are savvy, which means sales enablement leaders need to stay one step ahead. By understanding customers are coming to the table with mo...

The Essential SKO Planning Toolkit

It’s sales kickoff planning time! And there’s a lot to consider this year— primarily what you hope to accomplish with your SKO, whether to have it in-...

The Brainshark Agile Sales Onboarding Methodology

Ask any sales enablement leader what their biggest challenges are, and sales onboarding will likely be at the top of the list. Unfortunately, too many...

Sales Onboarding Toolkit

Unlike most corporate training programs, the goal of sales onboarding isn’t just to make sure reps complete their training, but to ensure they’ve mast...

Sales Enablement & Training: Key trends for 2021

In a year that’s been anything but typical, we’ve all have had to find ways to adapt to a constantly changing environment. From shifting priorities an...

The 4 Pillars of Sales Readiness

As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next. But if you have a plan in place for each occ...

Sales Onboarding Checklist: 10 Essential Activities

Onboarding is a critical time for every salesperson you hire. It’s also a very involved process – new reps need a lot of support and guidance before t...

10 Ways to Train Your Way to Better Sales Readiness

Sales training isn’t a new concept. You already invest in training to increase sales readiness and improve outcomes. But in today’s business landscape...

11 Keys for Effective Sales Coaching

Coaching is a top priority for sales organizations – but most managers tasked with coaching admit they’re not sure how to develop or maintain an effec...

The Power of Enablement: Bridging the Sales Productivity Gap

As selling gets more complex and buyers become more informed, sales productivity continues to present challenges for all companies. But while the stru...

Sales Enablement for Dummies

Sales enablement is a hot topic for a lot of companies these days. Increasing sales productivity, putting sales reps in the best position to succeed –...

Sales Readiness Technology Buyer’s Guide

How do you ensure that sales reps are ready for each and every buyer interaction? When it comes to the unique needs of salespeople, learning managemen...

Increase Revenue with Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. In fact, organizations with a...

Next Gen Coaching for Next Gen Sales Force

With millennials quickly becoming the majority of the workforce, making up an expected 75% by 2025, it’s time for organizations to rethink how they ar...

Buyer's Guide: Best-of-Breed Sales Enablement

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. So it’s no longer a question of...

The Blueprint for Better Sales Onboarding

Onboarding – every company does it, but a shockingly few do it really well. In fact, The Sales Management Association found that after sales onboardin...