Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

First Line Sales Managers Blog Post
April 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post was originally published on Forbes on March 7, 2018. The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities. This confluence of factors has imperiled various sales roles, creating...
March 28, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams. We spoke with her about the biggest changes she sees impacting B2B sales today and the best leadership tactics to overcome them...
March 22, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Forbes on February 20, 2018. In business and in our lives, change is often hard, especially when we’re not ready. Six years ago, I was brought in to consult at a Fortune 500 software company that hadn’t adequately prepared its sales team for change. Business was...
March 13, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies? That 40% most likely has some forms of sales enablement going on, even if they don’t refer to it as such. But even if sales enablement...
March 12, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Tracking our individual progress has been instilled in our daily routines. We want to know how many views our blog posts get, how many deadlines we’ve met, and even how many more steps we need to walk before we reach our fitness goal for the day. This craving to view our progression is sought in...
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