October 21, 2008
This entire 6 Step series is about having a sound process for developing a great multi-media communication. Step 3 is about mapping out who is going to do what, when are they going to do it and who needs to approve it, all before it is actually distributed. There will be cases where this is an...
October 10, 2008
Now that you have a clear objective for this communication it is time to turn our attention to the audience. I am certain that one of the first things you know about a communication is who your intended audience is. However, I would suspect that we do not always really KNOW the audience, nor do we...
September 18, 2008
Irwin Hipsman | ,
I had the opportunity to speak to the eCommerce Council of the Mutual Fund Education Alliance in Chicago. I was invited to be on a panel moderated by Dale Line of Sentinel Investments. I was joined on the panel by Michael Stull of Nuveen Investments and Martin Gawne of William Blair & Company...
September 09, 2008
Every single day, millions of presentations are created to transfer knowledge from one person or group to another person or group. Many of the people creating these presentations are busy. They are so busy that they jump in to building the presentation without having a plan for building a good...
September 04, 2008
My trusty Merriam-Webster Dictionary defines presentation as: "something set forth for the attention of the mind: a descriptive or persuasive account (as by a salesman of a product)". Of course it has other definitions, but these do not apply to our conversation and so I will ignore them completely...
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