It’s one thing to know that pharma reps have completed required training courses. It’s another to know, with confidence, that each rep is ready to do the job effectively.
Establishing a culture of "perfect practice" can get to the heart of what helps reps deliver value to buyers and close more deals: sales readiness.
To run a successful B2B sales enablement program, leaders need technology that allows their efforts to be more effective and scalable.
Today’s medical device reps have a lot on their plates, but the right technology help them have better buyer conversations.
There's no question that many more sales enablement teams exist today than even 5 or 6 years ago. Here's why so many companies are hopping on the sales enablement bandwagon.
Selling is hard enough, but without the right people in place, ensuring your sales organization hits its numbers and increases company revenue becomes even more difficult.
Brainshark CSO Colleen Honan shares several best practices for attracting and keeping today’s top sales talent.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
By taking the right approach, the solo sales enablement professional can ensure reps are prepared to maximize every buyer interaction – even with fewer resources.
Identifying talent is always crucial for B2B sales organizations. But to do it, you need an effective interview process.
Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.