Sales enablement is a critical role in B2B sales. Sales enablement teams need to use data to measure the effectiveness of sales reps and teams.
As the sales enablement function grows and evolves, more people are talking and writing about the profession on a regular basis.
Another big year is in the books for sales enablement leaders everywhere, as we saw the function continue to grow, mature and evolve in 2018.
One of the most powerful pieces of information you could find out as a sales manager is your conversion rate from stage to stage on deals.
It’s critical that salespeople make the most of every single buyer interaction they have, says Brainshark Chief Readiness Officer Jim Ninivaggi.
Hitting your sales targets takes high levels of focus, determination and the ability to self-motivate. These clips will help make ambition a habit next year and beyond.
From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
You already know that salespeople need excellent internal and customer-facing content to succeed. But how are organizations producing all of this critical content?
The popularity of peer learning in sales should come as no real surprise. But have you considered how technology can support your overall learning strategy?
While sales enablement leaders need the right metrics to demonstrate ROI, measuring success is a common challenge.
For sales reps to improve, they need to see themselves as a buyer would see them, and they need an environment to capture those performances.