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Sales Readiness & Growth: Introducing New Products & Offerings

Feb 08th, 2017


Innovative companies constantly introduce and make improvements to their products. And whether you introduce a new product every day or once a year – your sales reps need a comprehensive plan of action.

The problem is: many companies equate non-selling time (product training in this case) with lost productivity.  And when 35% of rep’s time isn’t spent selling to begin with, managers are hard pressed to take reps out of the field.

So, how can sales readiness leaders get sales reps up to speed on new products and offerings? Brainshark’s SVP of Business Development, Jim Ninivaggi, shares tips and tactics in this video:


Want to learn more about sales readiness growth strategies? Download Brainshark’s latest eBook: Why Sales Readiness is Critical to Growth in 2017.