When sales leaders try to get reps to embrace social selling, they’re often met with a mixed response. To some, social selling is a tried and true sales tactic, while others see it as a trendy buzzword that just won’t go away.
According to a study conducted by sales expert Jim Keenan, 78% of salespeople that use social media perform better than their sales counterparts that don’t use social media—which means it’s time to get your reps open to the idea. In fact, from a sales enablement perspective, CSO Insights identified social selling as the training area in most need of a major redesign at many companies.
Here are 10 quotes from industry leaders to show your sales team that it’s time to get social.
“Social selling makes a cold call less cold.” – Jelle den Dunnen, Account Executive, Bullhorn @JelledenDunnen
“Technology is a double-edged sword. Just as salespeople are moving into the future, the buyers are already ahead of us.” – Koka Sexton, Global Industry Principal, Social Selling, HootSuite @kokasexton
“LinkedIn is a tool that allows you to promote yourself, your business, and your products and services. Don’t be shy. Tell your audience why they should work for, buy from, or hire you.” – Viveka von Rosen, Founder, Linked Into Business @LinkedInExpert
“Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” – Jon Ferrara, CEO, Nimble @Jon_Ferrara
“I’m here to tell you that social selling isn’t difficult, it’s just different. No kissing on the first date: let’s get to know our prospects better first!” – Amar Sheth, VP of Customer Success, Sales for Life @AmarSheth