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14 Insightful Tweets from SiriusDecisions Summit 2018

May 09th, 2018

SiriusDecisions Summit 2018 has come and gone, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing.

While the topics certainly varied, ranging from brand-building to content strategy and customer experience, we couldn’t help but notice a recurring theme – one highlighted by Ryan Schradin in Modern Marketing Today.

That theme is sales enablement.

“It seems like every conference session and case study and conversation that’s taking place in Las Vegas over expensive steaks or roulette tables involves marketers working directly to impact sales,” Schradin wrote. “And that’s a good thing.”

Successful companies need sales and marketing to be in lockstep when it comes to programs that directly affect the top line. And sales enablement – whether the function reports into marketing or sales – is one such initiative for an increasing number of B2B firms.

As SiriusDecisions research analyst Peter Zink pointed out on Tuesday, 74% of organizations indicated an increase in their sales enablement budget over the next 12 months. One of our own customers, PTC, has more than 40 employees supporting its sales enablement efforts (a fact company leaders shared during a Summit case study session). 

That’s the value of attending an event like SiriusDecisions Summit: industry insight can be found wherever you look. But with so much happening at once, keeping up with all the action can be tricky – even for the best multi-taskers out there.

With that in mind, we compiled a handful of notable takeaways from this year’s Summit. We’ll add to this social media roundup as the conference continues and share more updates on Twitter (@Brainshark). Follow us and let us know who deserves a #SDSummit shout-out!

Want to learn more about sales enablement?  Check out our latest eBook, “14 Hacks to Upgrade Your Sales Enablement Strategy,” for keys to coaching sales reps, assessing sales readiness and appealing to millennial sellers.