Does your company have a sales content problem? Most B2B companies do, developing and delivering content that’s off-message, unengaging or tough to access.
Did you know you likely have a wealth of untapped knowledge across your sales team? Don’t just let it sit there unused -- harness that knowledge and share it across your team in the form of peer learning content.
Peer learning is the practice of sharing knowledge and best practices across all skill levels and generations in your sales force. But without process and organization from sales enablement, peer learning content can become chaotic. The ‘peer created, enablement refined’ method allows you to leverage the knowledge of your sales force for better performance, while ensuring organization and quality control.
View the infographic below to see how the ‘peer created, enablement refined’ method works, the benefits of peer learning and the pitfalls of a disorganized approach.
For more on peer learning, check out our Brainshark case study video.