This book from Wiley provides everything you need to get started with sales enablement.
Six years ago, sales enablement at Iron Mountain had no consistent process or alignment with other departments. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said VP of sales enablement, Kevin Starner.
Since then, the company has established an efficient sales enablement function, ensuring greater consistency across sales training, content and messaging. Using the Brainshark platform, the team at Iron Mountain creates engaging, interactive training content and has rolled out new role-based onboarding, product certifications, coaching and training – all aligned with their strategic-based selling model.
To hear more about Iron Mountain’s story, check out this video.
For more background on Iron Mountain, check out our blog post detailing their sales enablement journey.