How do you ensure that sales reps are ready for each and every buyer interaction?
As we prepare for the new year, sales organizations are probably thinking about which events they’ll attend to promote their brand and have productive conversations with buyers.
There are a lot of great sales conferences and trade shows coming up in 2020, but it can be a daunting to figure out which will offer the most value in terms of sponsorships, networking and professional development.
So, we’ve done the work for you. Here are 10 fantastic sales conferences to attend in 2020!
10 Can't-Miss 2020 Sales Conferences
August 17-18 (Boston, MA)
READY20, hosted by Brainshark, is the only sales enablement event focused exclusively on the readiness and preparation of today’s sales teams. Featuring 22+ sessions and breakouts, attendees will walk away with fresh insights and actionable ideas for getting maximum sales readiness impact in less time, at lower costs and with fewer resources, including tactics for upskilling sellers, boosting productivity and succeeding with technology.
March 9-11 (San Francisco, CA)
SalesLoft has rebranded its annual user conference to REV2020, which gathers sales leaders together for three days and features 100-plus speakers, 40-plus track sessions and 2,000-plus attendees. Attendees can expect to learn about revenue methodology and mastery, revenue leadership and strategy, operations and systems, and the SalesLoft platform.
March 25-26 (London, UK)
Known as one of Europe’s leading sales events, the Sales Innovation Expo aims to provide 20,000 top sales professionals with tips, tricks, and techniques to transform themselves and their companies. Attendees can peruse the latest products, services and technologies, choose from 200 interactive masterclasses, and engage with over 500 exhibitors on the show floor.
April 7-9 (San Diego, CA)
Hosted by Outreach, this year’s Unleash conference is all about ‘building the future of sales.’ The event will feature speakers from sales, ops, marketing and success from top companies, as well as training and workshops that drill down into specific areas. Attendees will also hear from Outreach co-founder, Manny Medina, about the future of the company and the evolution of sales transformation.
May 3-6 (Austin, TX)
This annual tradeshow hosted by research firm SiriusDecisions is one of the premier events for B2B sales and marketing professionals. The 2020 theme, ‘Feel the Energy: Aligning. Empowering. Performing,’ focuses on enabling sales, marketing and product leaders to illuminate shared challenges and power up for a brighter, more successful future. Sessions will be led by SiriusDecisions analysts as well as industry leaders in the areas of sales strategy, product marketing, sales enablement, content strategy, marketing, channel and more.
May 17-20 (Denver, CO)
While ATD is the largest event for talent development professionals (with over 10,000 attendees), it’s also a popular event for salespeople. The sales enablement, learning, training, talent management and technology tracks are all relevant for sales professionals at all levels. The expo floor features more than 400 vendors that salespeople can evaluate for their sales enablement, learning, training and coaching needs. (Another reason to attend: Sir Richard Branson is this year’s keynote speaker!)
September 23-35 (Atlanta, GA)
This professional association hosts an annual gathering focused on the advancement of the sales enablement profession. Sales enablement practitioners at every level should attend in order to advance in their roles, further understand the value of their work and strengthen connections in the industry.
October 6-8 (Las Vegas, NV)
At Gartner’s event for CSOs and sales leaders, attendees can expect high-level sessions covering sales talent, emerging technologies and trends, and account retention and growth. This is a valuable opportunity for C-level sales leaders to network with each other and interact with Gartner experts.
#9: ATD Sell
October 13-14 (Las Vegas, NV)
At ATD’s sales enablement focused event, internal practitioners and experts will deliver a peer-driven experience for sales and sales enablement professionals. The event focuses on two key areas of enablement: learning and leadership, with the goal of giving attendees insights into better ways to prepare, equip and support quota-carrying reps so they have the skills and tools to win more deals.
November 11 (San Francisco, CA)
If you work in sales enablement and you’re attending Dreamforce, then the Sales Enablement Soiree is a must for you! This annual event, hosted by Sales Enablement PRO, brings together thought leaders, sales enablement professionals and experts to discuss the top trends, challenges and technologies in the sales enablement space. Attendees can view demos at the Sales Enablement Solution Marketplace (including Brainshark!), network with peers and hear from an impressive lineup of speakers.
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