Best Sales Books to Read In 2019 [Top 10]

July 05, 2018 | Alec Shirkey
Best Sales Books to Read In 2019 [Top 10]

Check out our list of the 10 best sales books to read in 2018.

Garrison Keillor once said "a book is a gift you can open again and again." We couldn't agree more here at Brainshark – especially when it comes to sales books.

Sales books are not only an excellent source of inspiration and self-improvement, but they also give us a much-needed chance to recharge and reflect amid our busy lives. So we've compiled the following list (presented in no particular order) to help sales reps, managers and enablement leaders pick one or two great sales books to read in 2019. Enjoy!

The Best Sales Books to Read in 2019

  1. Sales Enablement
  2. Objections
  3. Stop Selling and Start Leading
  4. The Long-Distance Leader
  5. Rebirth of the Salesman
  6. The Introvert's Edge
  7. More Sales, Less Time
  8. The Lost Art of Closing
  9. Combo Prospecting
  10. The Sales Enablement Playbook

1. Sales Enablement: A Master Framework to Engage, Equip and Empower A World-Class Sales Force

Best Sales Books: Sales Enablement, A Master Framework to Engage, Equip and Empower Sales TeamsAuthors: Byron Matthews and Tamara Schenk

Written by Miller Heiman Group CEO, Byron Matthews, and CSO Insights Research Director, Tamara Schenk, “Sales Enablement” is a practical introduction to delivering smarter sales training, content and coaching. Schenk and Matthews carefully lay out the complexities of the sales enablement space, outline step-by-step approaches to implementation and illustrate real-world practices via case studies. The result is a comprehensive plan for improving sales force productivity and increasing revenue.

2. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No 

Best Sales Books: Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No 

Author: Jeb Blount

With modern buyers more informed and skeptical than ever, “no” has become an all-too-common part of the average salesperson’s lexicon. Jeb Blount, CEO of Sales Gravy, uses his expertise to break down the realities of facing objections, and how sellers can use human influence best practices to overcome deal roadblocks and win more business.

 

3. Stop Selling and Start Leading: How to Make Extraordinary Sales Happen

(Best Sales Books) Stop Selling and Start Leading: How to Make Extraordinary Sales Happen

Authors: James Kouzes, Barry Posner and Deb Calvert

James Kouzes and Barry Posner, co-authors of award-winning best-seller, The Leadership Challenge, team up with leading sales consultant, Deb Calvert, to explain the shift in mindset needed for sellers to meaningfully connect with buyers. The key to more effective selling, they write, can be found in the behaviors and traits of successful leaders.

 

4. The Long-Distance Leader: Rules for Remarkable Remote Leadership

(Best Sales Books) The Long-Distance Leader: Rules for Remarkable Remote Leadership

Authors: Kevin Eikenberry and Wayne Turmel

As more employees work remotely, sales leaders and managers must combat the unique challenges that come with leading a distributed sales force. In this book, written by Remote Leadership Institute co-founders, Kevin Eikenberry and Wayne Turmel, leaders of all backgrounds can learn how to keep employees on task, productive and engaged, whether they work an ocean away or in the same building.

 

5. Rebirth of the Salesman: The World of Sales is Evolving. Are You?

(Best Sales Books) Rebirth of the Salesman: The World of Sales is Evolving. Are You?

Author: Cian McLoughlin

It’s no secret that the sales industry has changed significantly, as better-informed buyers come to control more of the sales process. This shifting landscape becomes the background against which Cian McLoughlin, co-author of Secrets for Business Success, explores the traits and skills needed to become a more effective seller in this new world.

 

6. The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

(Best Sales Books) The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone

Authors: Matthew Pollard with Derek Lewis

The traditional sales rep demeanor is gregarious and insistent. For those who are naturally reserved, however, a traditional approach might feel forced or insincere. In “The Introvert’s Edge,” sellers can learn how to better prepare for buyer interactions, objections and closing opportunities regardless of their personality profile.

 

7. More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers

(Best Sales Books) More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers

Author: Jill Konrath

Between product updates, emerging technologies, social media and industry news, sales veterans and newcomers alike struggle to stay on top of their schedules in the digital age. Acclaimed sales strategist, author and keynote speaker, Jill Konrath, tackles this challenge head on in “More Sales, Less Time,” combining research and her own expertise to provide tips and practices for better sales time management.

 

8. The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

(Best Sales Books) The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

Author: Anthony Iannarino

Closing has always been tricky business, and with new buyer expectations and technologies changing the reality of sales, reps are still looking for effective ways to clear this final hurdle. Consultant Anthony Iannarino explores closing at length in this book, focusing not so much on the final commitment but rather the commitments buyers should be making over the course of the sales cycle.

 

9. Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

(Best Sales Books) Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

Author: Tony Hughes

In a world where buyers are in control, getting prospects to engage with salespeople might be the most difficult part of the sales process. In his new book, Tony Hughes – noted sales consultant, speaker, author and blogger – explains how a blend of time-tested prospecting tactics and new-age technology best practices is the key to connecting with today’s “Chief Executive Buyers.”

 

10. The Sales Enablement Playbook

(Best Sales Books) The Sales Enablement Playbook

Authors: Cory Bray and Hilmon Sorey

We led off this list with a sales enablement book, and we’ll end it on the same topic. “The Sales Enablement Playbook” shares strategies designed to help readers establish a “culture of sales enablement” in their organizations and, ultimately, guide them toward their role within the evolving, maturing sales enablement function.

 

In addition to these great sales books, check out our exclusive sales enablement eBook, 14 Hacks to Upgrade Your Sales Enablement Strategy.

Brainshark shares 14 tips for better sales readiness and enablement.

More resources from the Brainshark blog:

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.