Does your company have a sales content problem? Most B2B companies do, developing and delivering content that’s off-message, unengaging or tough to access.
Another year, another Inbound event in the books!
If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action.
As always, strong themes of the event included sales, sales enablement, sales management and sales development, about which there were some great sessions and speakers. In case you missed any of the best moments, we’ve highlighted 10 of the best sales-related tweets from Inbound 2018.
The 10 Best Sales Tweets from Inbound 2018
"The reality is we are in a constant battle for attention. On average, a person checks their phone 80 times a day, and the average human loses attention within 8 seconds. If you don’t capture your audience quickly, you’ve just lost your potential customer." -Anjali Sud #INBOUND18— INBOUND (@INBOUND) September 5, 2018
"Word of mouth is becoming a more powerful channel than sales and marketing."— Woop (@woopsocial) September 5, 2018
— Brian Halligan talking about the state of inbound marketing, the concept of FLYWHEEL, and retiring the #funnel at #INBOUND18
A common #SocialSelling mistake? @AmberKemmis: You can’t connect in an unauthentic way. You can’t message someone randomly on LinkedIn and say, ‘we have an awesome product, do you want to buy it?’ Be authentic and follow up on a non-social channel. #INBOUND18— Brainshark (@brainshark) September 5, 2018
Why #salesenablement is important:— Lauren Boutwell (@LBoutwell88) September 6, 2018
-Shows leads you know your stuff
-Helps w/ training
-Builds sales reps' thought leadership
-Adds consistency to sales process
-Helps reps set expectations
-Reps can focus on selling#INBOUND18 @Kelsey_M_Meyer
80% of content is completely untouched by the sales team. Kelsey Raymond discussed gated content, email drip campaigns and aligning your sales and marketing teams to create successful and measurable content at #INBOUND18@HubSpot @INBOUND @influenceandco @Kelsey_M_Meyer pic.twitter.com/GtOjt4IkbE— Stratagon·Inc (@stratagonInc) September 6, 2018
For more insights from Inbound 2018, check out these blog posts: